Cass Zawadowski
It’s cliché, but anything worth having is worth working for. And I think it couldn’t be truer for the ad world.
My first year in the business was great. I worked my butt off in school and was fortunate enough to land an amazing internship at one of the hottest shops in the city at the time. Which also meant I got the opportunity to work under some of the smartest people this business has ever seen.
Don’t get me wrong. It was a stressful year. Along with getting my arse kicked, there were numerous late nights at the agency, as well as an evening part time job I had to keep in order to pay the rent.
But I wouldn’t trade it for anything.
I believe my first year set the tone for my career. I learned what hard work was. I learned the business of Advertising and that it was possible to do something creative and yet still sell something. I learned what was expected of me as a creative and it helped build the foundation of who I am and who I still strive to be as a marketer today. It set me up with mentors I still look to for guidance today.
My advice? Wear those cycling shorts with the padding in them, so it softens the blow of all the keister kicking you might get.
On a more serious note, believe in yourself, listen to those around you and observe and soak up all you can. Pay close attention to how people talk, write, present and interact. I think sometimes the more tooches kicking you entail in your junior years, the more successful you’ll be in your senior years.
No matter how hard it seems to get, keep going.
I promise it gets better.
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- by AWSC
- posted at 1:38 am
- February 25, 2011
