88 Days of Great Creativity: Absolut Magnetism | TBWA | New York, NY
We went to the ‘ol random number generator and entered 1950 to 2011 — 1995 came up.
We went even deeper and the CLIO Awards were the next chosen.
Then. this convenient piece of technology chose print and, ultimately, this CLIO Gold winner from TBWA in New York.
Absolut advertising has always been iconic and this was fantastic representation of a concept that went in many delightful directions.
Credits:
Art Director(s): Alix Botwin, Maria Kostyk-Petro
Copywriter(s): David Oakley, Lou Graham
Creative Director(s): Arnie Arlow, Peter Lubalin
Photographer(s): Steve Bronstein
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- by AWSC
- posted at 11:58 am
- July 15, 2011
