88 Days of Great Creativity: It’s “Raining” Ads l Stephanie Grayson l New York

by Stephanie Grayson

As anyone who lives or works in the Big Apple can tell you, we New Yorkers have been receiving a ridiculous amount of rainfall lately. This week is no exception, although I’m grateful it doesn’t seem to be as severe as some of our other recent storms.

Still:

When it rains this hard – and this frequently – it’s easy to forget that sometimes, rain (especially when it’s just a light shower) can also be playful and fun.

In that spirit, here are five commercials featuring the creative use of precipitation.

No umbrella required!

Chevrolet Traverse “Rainy Day”:

Adelphoi : Sony Ericsson Play Now Plus “Raining Music”:

Gatorade Rain (Basketball Version):

Korbel “Raining Pop”:

Vodafone “Raining Watches”:


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  • by AWSC
  • posted at 1:53 pm
  • September 8, 2011

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