A MASSIVE Recap
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Excuse us if we’re a little chatty later today — we’re following along with #massiveLA. Thanks to all who will be live tweeting!0
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“@RealBullets we’re a little chatty later today — we’re following along with #massiveLA. Thx to all who will be live tweeting!”
#fun0
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@RealBullets / #massiveLA ready for #massivefun?
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#massiveLA – #nomophie #allisok #mediaEDU0
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A little over an hour before we pop the top off of #MASSIVELA. http://www.theawsc.com/awsc-at-massive-in-la/ ^z10
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At #MASSIVELA, @sdonaton and @JPerelman will kick things off. 9amPT. http://www.theawsc.com/awsc-at-massive-in-la/ ^z10
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Photo: Hello LA and #MASSIVELA. ^z1 (Taken with Instagram at House of Blues) http://tmblr.co/Ze26qvMwwfS90
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Not only will @JPerelman be on the first panel at #MASSIVELA, he is an @Arsenal fan. Which makes me incredibly happy. ^z10
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Sending some Boulder sunshine over to #HouseofBluesLA for Massive: The Advertising Summit #MassiveLA #seeyounextyear0
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MASSIVE – http://bit.ly/L5O2N9 #MASSIVELA0
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MASSIVE – http://bit.ly/L5O2N9 #MASSIVELA0
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@CiL_Events #massiveLA – it’s so great to have you here this morning – thanks for being super! #sunnyLA heyyyy!0
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#massiveLA — we’re so excited to have 250 #sunnyLAians
join us to discuss advertising ! #LiveChat Link – http://www.theawsc.com/awsc-at-massive-in-la/0
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Follow the action at #MASSIVELA with us. And there will be wagers and trivia to win an #AWIX badge + VIP love. http://bit.ly/Kljiqk ^z10
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@JPerelman is here & we’re talking #madsilAdvertising — #MASSIVELA — want to join live – it’s easy –> http://theawsc.com/awsc-at-massive-in-la/0
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First trivia question up for #MASSIVELA is up at http://bit.ly/Kljiqk. ^z10
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Also getting bets up for #MASSIVELA. First one is now live. http://bit.ly/Kljiqk ^z10
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Consumers have one demand of content: be worth my time. #massiveLA @sdonaton0
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@tealn / we’re so glad you’ve come to join us @ #massiveLA – have a fantastic time!0
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Tweeting live from #MASSIVELA with @advertisingweek and @acmontgomery!0
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@ADucatedObservr #massiveLA – am really looking forward to meeting you – thanks for the warm welcome to sunny #CA
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For the record, @JPerelman has the coolest socks on. I will try to get a photo. ^z1 #MASSIVELA0
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Can’t join us in #sunnyLACA for #massiveLA where #madAve meets #silval meets #theboulevard? No problem we have… http://fb.me/WqClcd3K0
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And @Variety_Cynthia takes the stage with Anne Sweeney of @Disney. ^z1 #MASSIVELA0
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Jonathan Perlman from GOOG on content investments: Not about the brand that’s doing it but about doing something good. #massiveLA0
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Couldn’t be happier to be garnering info from field @ #massiveLA … with folks from every #comm street in the country – #madAVE #theBLVD0
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Guest speaker at #MASSIVELA talking about @phenomblue client GoGo wireless and how useful it is0
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#MASSIVELA Fast Company Roundtable up next! Jimmy Smith of Amusement Park speaking live!0
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Jimmy got held up by Obama’s motorcade and has now just joined the show. Oh the woes of life in Hollywood #MassiveLA0
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Now revisiting Gatorade Replay. Remember that campaign? Pitting old high school rivals 10 years later to play football #MASSIVELA0
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@ReneePrudhomme great to have you here from your respective woodland corner
#MassiveLA cc @ADucatedObservr @advertisingweek0
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@RealBullets how are you enjoying #massiveLA … meeting lots of new and fun people? thanks for the tweet!0
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Who’s better at telling at stories, Hollywood or Advertisers? #MASSIVELA0
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Jimmy Smith: the story should run throughout. Studios great on one platform but advertisers are born to think on all platforms #MASSIVELA0
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@KaitCB in #massiveLA … #literally it has 30 million cars vs #3mil people
owe u msg … back ASAP0
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Jimmy Smith: “We’re breathing down their (Hollywood) necks.” #fire #MASSIVELA0
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Catch up on the live chat at #MASSIVELA. http://www.theawsc.com/awsc-at-massive-in-la/ ^z1 #MASSIVELA0
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Tap into what trends. @deutchinc used of 2 of 3 memes for vw – star wars, dogs, NO porn. #MassiveLA0
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#Replay by #gatorade — now that’s good content
http://www.youtube.com/watch?v=Kruq3ENh9lo #massiveLA0
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“The industry is full of 50 yr old executives just hoping to retire before they have to figure this shit out” Duetch CEO at #massivela0
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#dapper #devilishlygoodlooking #darnsmart our next panel @fastcompany conversations.. Bob Safian @rsafian @nigeldmorris @f3cooper #massiveLA0
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Most speakers at #massivela talking about doing things different, yet they keep showing and talking about campaigns that rehash old models.0
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“Brands that became iconic in the 20th century got there with muscle. Today the differentiator is creativity” Pepsi CEO #massivela0
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Humanity, imagination, and truth are the new HIT makers for brands, as people are ultimately bound by values-not offers @f3cooper #massiveLA0
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“Humanity, imagination, & truth” : Pepsi’s CEO tenants for the future. “Insight, Desire, & Utility” @phenomblue tenants. Hmm.. #massivela0
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You have to develop content that people will be interested in, across multiple platforms, regardless of the length #MASSIVELA0
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#massiveLA <– #friendlyhashtag reminder …. taking questions live … don’t be shy … bc we’ve all come to #collaborate
^am0
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Frank Cooper on NY ban of soft drinks: “You’re taking away people’s choice without actually proving that it’s not ok.” #MASSIVELA0
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MT @joeolsen: “Humanity, imagination & truth” Pepsi’s CEO tenets for the future. “Insight, Desire & Utility” @phenomblue tenets. #massivela0
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#forreal “Buying FB likes are completely invaluable to me” Pepsi CMO #massivela0
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“@joeolsen: #forreal “Buying FB likes are completely invaluable to me” Pepsi CMO #massivela”0
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#massiveLA — remember even if you didn’t get out to the WEST COAST don’t worry … #WavetousfromWiFi
-> http://theawsc.com/awsc-at-massive-in-la/0
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FB likes have value as an intent to engage with a brand. NOT as a gatekeeper for content or a reward for behavior #massiveLA @f3cooper0
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At #massiveLA as #Pepsi CMO Frank Cooper agrees that entertainment content is great way to make emotional connection with consumers0
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@eatdrinkshopluv @valleygirl91343 @joeolsen / thanks for the #massiveLA tweets!! hope everyone is having a fantastic day!0
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“We’ve got loads of data. We just don’t know what to do with it yet.” Nigel Morris Aegis Media #massivela0
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@chillerhill Promotions and Field Marketing have been doing that for 20 years. Digital catching up. #massivela0
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@tgraydar / I cannot tell you how much I enjoyed your panel moderation – you are just wonderful! #massiveLA #marvelous0
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re data: “too much and don’t know what to do with it. Track 5 things and act, not 450 things you have to process” #massivela0
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Loving the #MASSIVELA tweets from @advertisingweek & @ADucatedObservr0
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#massiveLA — i mean this guy is just too cute
http://linkedin.com/pub/albert-lieberman/36/b6b/b97 #wisemanstanding0
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@Hautemommie @advertisingweek @ADucatedObservr — so glad you’re enjoying #massiveLA — we wish you were here! http://theawsc.com/awsc-at-massive-in-la/0
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Your trivia prowess. You could win an #AWIX badge. ^z1 #MASSIVELA http://www.theawsc.com/awsc-at-massive-in-la/ ^z10
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Music artists are driving social media conversation and music discovery has never been bigger per Russell Wallach of Live Nation #MASSIVELA0
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#massiveLA — learned about http://www.madeinamericafest.com/ #budweisercanbeerme
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Budweiser is your Grandfather’s beer? They need young adults so paired with Jay Z for concert – Leeann Leahy of Translation #MASSIVELA0
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Question to the president of Live Nation at #MASSIVELA Is Justin Bieber the first self made star using social media and #YouTube0
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@tgraydar / #teamwork
#massiveLA …. great to connect via #twitter !0
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Lunch is sponsored by Time Warner Cable. Feels like a nice ROI for paying my cable bill last week #MASSIVELA0
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Photo: Second half of #MASSIVELA coming up. ^z1 (Taken with Instagram at House of Blues) http://tmblr.co/Ze26qvMxybW60
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11 More Nostalgic Activities Today’s Kids Will Never Experience. http://FunnyOrDie.com/m/6w89 (Homage to Carrie Kelly at #MASSIVELA). ^z10
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Enjoying the afternoon sessions with #Variety here at #MASSIVELA0
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On to round two of #MASSIVELA with our own Matt Scheckner, Director of Advertising Week and Matt Freeman of Bain Capital0
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#massiveLA …. M. Freeman – #bebrave to a large degree … how does one become a brave #CMO? ^am … #critical?s0
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Do CMOs have to be brave? Yes! #massivela0
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Arrested Development is coming back, just a reminder! The show, not the music group. But that would be dope too #massivela0
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Freeman: fastest growing funds are in China, Japan and India. Berlin is also becoming a hotbed of entrepreneurial activity #massivela0
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@stellaplato #homeawayfromhome
did you enjoy #MassiveLA and the sessions? (cc @Houseof_Blues <– yall are GREAT! )0
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Sponsoring and representing today at #MASSIVELA http://www.facebook.com/photo.php?fbid=10151006700999756&set=a.10151006700849756.441294.38971144755&type=1&theater0
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Scheckner: We cannot forget the real-time nature of events (on experiential marketing) #massivela0
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Matt Freeman of #BainCapital says Dish Networks #TheHopper is the “crack in the dike that will crumble” #MassiveLA conference0
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Kanye wanted to make a $500,000 movie of a Lambo driving through the desert. This is great cause he ended up doing it anyway! #massivela0
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really enjoying the Amy Powell (#paramount) & Matt Jacobson …. (#facebook) discussion about the #marketingofmovies & more #MassiveLA0
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Amy Powell and Matt Jacobson combine for the cutest panel ever #MassiveLA0
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#massivela Communicate w/ your boss via Facebook ONLY for one week, Paramount’s Amy Powell did it 4 yrs ago to learn how to best exploit it0
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#MassiveLA — #SocialFACT: #1stParanormal flick hit 100 mil in the box office off almost zero traditional spend – #prooftoconsider0
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Powell: Social can build awareness for movie ticket sales…use tools like Facebook to geotarget and look at behavior patterns #massivela0
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Jacobson: listen without fear to Facebook fans (talking about Justin Bieber movie) #massivela0
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Powell: Docuevents.Katy Perry proves to have one of those personalities that fits these types of films.See Bieber movie phenomena #massivela0
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#MassiveLA – if you’re the grown guy on an #AA flight watching the justin bieber movie … it’s ok says Amy Powell hehe ! ^am0
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Jacobson: What are people doing on Facebook? They’re doing what their friends are doing? #massivela0
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Saw full page FYC ad on back of Variety from #Hulu for orig show “Battleground”. Won’t be long b4 an #Emmy nod goes their way. #MASSIVELA0
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Straight talk and helpful insights from Amy Powell of #Paramount and Matt Jacobson of #Facebook at #MassiveLA – So refreshing!0
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@calzadaalec yes, yes I am: loving it, but my head’s about to explode! In a good way
#MassiveLA0
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@DanLappert — am so glad you’re enjoying #massiveLA — @calzadaalec < #nextYearslugger
!0
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Are you the demand, supply or creation side of this economy? #massivela0
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Bridging the efficiency gap between tv and online…here we go #massivela0
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#massivela We have to get creative agencies excited about telling stories. I think creatives are already deeply engaged in storytelling0
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#comm MUST excite consumers; we’ve increased our media hour spend from 40 hrs to 70hrs… 1 week has 168 hrs #themathisthere #massiveLA ^am0
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stories across multiple platforms. Creatives have to be storytellers and adaptable #massivela0
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Specialization is tough, but it has to be done if you want to engage consumers from start to finish. #massivela0
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One thing I have learned is to make it experiential. The moment you make it an experience for the consumer, you’ve got ‘em hooked #massivela0
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Carry Kelly from Funny or Die.com! Do you remember Pearl the Baby Landlord?! Still reciting lines from that one! #massivela0
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#What do when we’ve engaged & have attention with consumers? How do we review the ROI to content? #massiveLA on the #MassiveDigitalFrontier0
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@ADucatedObservr / Carrie Kelly — I just want you to know that #funnyordie.com …. #makesmehappy #massiveLA0
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“Social TV is the new watercooler.” Scott Schiller NBCUniversal #MASSIVELA0
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#breakmedia nice job at #MASSIVELA0
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@dwied /// AWWWWWW – im so glad youre having a fantastic time ! have you met a lot of nice people and enjoyed sessions? the #massiveLA way!0
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Love seeing #funnyordie on the stage at #MASSIVELA. Great diverse lineup today.0
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#massiveLA … great question on the #MassiveDigitalFrontier for us all… is mobile ad spend #logical or #threatening to ur #brand? ^am0
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#massiveLA we’re moving into #stars and #stories …. before wrapping up @ #massiveLA to PARtay … hang in there! ^am0
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Had a ton of fun at #MASSIVELA, let’s do it again!! @advertisingweek0
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Networking Break here at #massivela!0
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@JPerelman Amen. Great seeing you as well. ^z1 #MASSIVELA0
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Storybuilding!!!! YES! #MASSIVELA0
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A nun teaching at Harvard on sexuality? this is gonna be good #massivela0
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#massiveLA — can we talk about — #howawesome cupcakes are awesome and theres a man making a joke ab nuns harvard and #50shadesofgrey0
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We are story provocateurs #massivela0
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#massiveLA — ya ill get on board with being an unruly story teller Mike Hughes from the @MartinTweets – #awesome0
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#storybuilidng is organic and continues to break the rules … Storytelling is sermon. Storybuilding is a discussion. ^z1
#massiveLA0
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Mike Hughes — might be 1 one of my new favorite people on the planet #massiveLA #imhappy0
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Anyone and everyone in this business should hear Mike Hughes of @MartinTweets give this Storybuilding preso at #MASSIVELA. Amazing. ^z10
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you need to think before you start a story and you must be in truth – when you say something have something to say M Hughes #massiveLA0
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#1 – how comm works today #2 a structure belt that makes it happen and a talent row that makes it happen #MassiveLA M Hughes0
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think before you start a story
tell the truth. the whole truth
give up control
#storytelling #massivela0
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be apart of the ongoing discussion
don’t be reactive, have something to say #storytelling #massivela0
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you need to have collaborative talent! yes! #massivela0
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#massiveLA good creative work requires collaboration now more than ever before – invest in people M Hughes0
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Just because you’re in account doesn’t mean you shouldn’t know about digital. everyone has to bring something to the table #massivela0
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#massiveLA — Story Building — Mike Hughes:
Many different routes, paths and options. Showing some Geico work…. http://fb.me/1tcfwwKhK0
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@nicklaw01 / #massiveLA … speaking to #storytelling and how we’ve all met between #madave #theBLVD & #silval0
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Madison Ave. loves Hollywood but isn’t sure about Silicon Valley #wow #MASSIVELA0
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@nicklaw01 / #massiveLA – #madave loves #stories but isn’t sure about #systems0
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We love stories but we aren’t sure about systems. Madison Ave. has a prejudice against systems. We think it’s too technical #massivela0
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Coining term #Madiwood Valley for Madison Ave meets Hollywood meets Silicon Valley theme of #MassiveLA confab. #Mad&Vine is so 20080
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#madisonave uses #media to get people to buy stuff …. we must bridge together #stories and #systems #massiveLA cc @NickLaw01 – #great0
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Venn Diagrams, finally! #massivela0
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@acmontgomery @advertisingweek Wish I was at #MassiveLA with you all. I work 10 mins away. How long are you in town for?0
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@nicklaw01 — half the time we’re on dates we don’t even participate bc we’re looking at our #techdevices … #massiveLA – #AHMEN #nogood0
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#counts – #1word – #great advertising – #goodcontent – #nike is the standard – #countonthat #r/ga #massiveLA0
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@nicklaw01 / one of my fav quotes today … ‘#massiveLA – I paid for your eyeballs …. ‘0
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closing thought from @nicklaw01 …. #madave uses innovation to build communication !! #fab #massiveLA0
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#massiveLA …. just wanted to send over a super special HUGE THANKS to the wonderful folks of @Houseof_Blues (LA) / #amaze ^am0
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@distribution is as important as
content” #MASSIVELA #Content0
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#massiveLA – the 100 million dollar ad buy of the day …. a spot on Tony Stark’s forehead … #everyonehasaprice
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#massiveLA — yes indeed we’ve decided that the #smucker100birthday list is AMAZING … and the original social media .. #americarox0
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Creative and distribution are not even sequential processes. They have to happen at the same time. -David Lange #mindshare #massivela0
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and that folks is #MASSIVELA!0
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Had a blast with @advertisingweek and @acmontgomery covering #massivela! Time for the cocktails!0
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M83 for the drive home after #MASSIVELA0
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@variety #MassiveLA. Awesome event learned quite a bit and made great connections!0
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“@tealn: Consumers have one demand of content: be worth my time. #massiveLA @sdonaton”0
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- by admin
- posted at 8:43 am
- June 8, 2012












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