A MASSIVE Recap
-
Excuse us if we’re a little chatty later today — we’re following along with #massiveLA. Thanks to all who will be live tweeting!0
likes·
-
“@RealBullets we’re a little chatty later today — we’re following along with #massiveLA. Thx to all who will be live tweeting!”
#fun0
likes·
0
comments -
@RealBullets / #massiveLA ready for #massivefun? !!!0
likes·
0
comments -
#massiveLA – #nomophie #allisok #mediaEDU0
likes·
0
comments -
#massiveLA is about to kick off at @houseof_blues http://pic.twitter.com/tlihxGsw0
likes·
0
comments -
A little over an hour before we pop the top off of #MASSIVELA. http://www.theawsc.com/awsc-at-massive-in-la/ ^z10
likes·
0
comments -
At #MASSIVELA, @sdonaton and @JPerelman will kick things off. 9amPT. http://www.theawsc.com/awsc-at-massive-in-la/ ^z10
likes·
0
comments -
Photo: Hello LA and #MASSIVELA. ^z1 (Taken with Instagram at House of Blues) http://tmblr.co/Ze26qvMwwfS90
likes·
0
comments -
Not only will @JPerelman be on the first panel at #MASSIVELA, he is an @Arsenal fan. Which makes me incredibly happy. ^z10
likes·
0
comments -
Sending some Boulder sunshine over to #HouseofBluesLA for Massive: The Advertising Summit #MassiveLA #seeyounextyear0
likes·
0
comments -
MASSIVE – http://bit.ly/L5O2N9 #MASSIVELA0
likes·
0
comments -
MASSIVE – http://bit.ly/L5O2N9 #MASSIVELA0
likes·
0
comments -
@CiL_Events #massiveLA – it’s so great to have you here this morning – thanks for being super! #sunnyLA heyyyy!0
likes·
0
comments -
#massiveLA — we’re so excited to have 250 #sunnyLAians
join us to discuss advertising ! #LiveChat Link – http://www.theawsc.com/awsc-at-massive-in-la/0
likes·
0
comments -
Follow the action at #MASSIVELA with us. And there will be wagers and trivia to win an #AWIX badge + VIP love. http://bit.ly/Kljiqk ^z10
likes·
0
comments -
@JPerelman is here & we’re talking #madsilAdvertising — #MASSIVELA — want to join live – it’s easy –> http://theawsc.com/awsc-at-massive-in-la/0
likes·
0
comments -
First trivia question up for #MASSIVELA is up at http://bit.ly/Kljiqk. ^z10
likes·
0
comments -
Also getting bets up for #MASSIVELA. First one is now live. http://bit.ly/Kljiqk ^z10
likes·
0
comments -
Consumers have one demand of content: be worth my time. #massiveLA @sdonaton0
likes·
0
comments -
@tealn / we’re so glad you’ve come to join us @ #massiveLA – have a fantastic time!0
likes·
0
comments -
Tweeting live from #MASSIVELA with @advertisingweek and @acmontgomery!0
likes·
0
comments -
@ADucatedObservr #massiveLA – am really looking forward to meeting you – thanks for the warm welcome to sunny #CA 0
likes·
0
comments -
@JPerelman has awesome socks. #envy #MASSIVELA http://pic.twitter.com/Hk3fc7bM0
likes·
0
comments -
For the record, @JPerelman has the coolest socks on. I will try to get a photo. ^z1 #MASSIVELA0
likes·
0
comments -
Can’t join us in #sunnyLACA for #massiveLA where #madAve meets #silval meets #theboulevard? No problem we have… http://fb.me/WqClcd3K0
likes·
0
comments -
And @Variety_Cynthia takes the stage with Anne Sweeney of @Disney. ^z1 #MASSIVELA0
likes·
0
comments -
#disney + the word #hippty – #thingsthatmakemehappy #massiveLA http://pic.twitter.com/ZhdICfQW0
likes·
0
comments -
Jonathan Perlman from GOOG on content investments: Not about the brand that’s doing it but about doing something good. #massiveLA0
likes·
0
comments -
Couldn’t be happier to be garnering info from field @ #massiveLA … with folks from every #comm street in the country – #madAVE #theBLVD0
likes·
0
comments -
Guest speaker at #MASSIVELA talking about @phenomblue client GoGo wireless and how useful it is0
likes·
0
comments -
#MASSIVELA Fast Company Roundtable up next! Jimmy Smith of Amusement Park speaking live!0
likes·
0
comments -
#knightsofthemediaroundtable will introduce them shortly #massiveLA http://pic.twitter.com/NTPYVykf0
likes·
0
comments -
Jimmy got held up by Obama’s motorcade and has now just joined the show. Oh the woes of life in Hollywood #MassiveLA0
likes·
0
comments -
Now revisiting Gatorade Replay. Remember that campaign? Pitting old high school rivals 10 years later to play football #MASSIVELA0
likes·
0
comments -
@ReneePrudhomme great to have you here from your respective woodland corner #MassiveLA cc @ADucatedObservr @advertisingweek0
likes·
0
comments -
@RealBullets how are you enjoying #massiveLA … meeting lots of new and fun people? thanks for the tweet!0
likes·
0
comments -
Who’s better at telling at stories, Hollywood or Advertisers? #MASSIVELA0
likes·
0
comments -
Jimmy Smith: the story should run throughout. Studios great on one platform but advertisers are born to think on all platforms #MASSIVELA0
likes·
0
comments -
@KaitCB in #massiveLA … #literally it has 30 million cars vs #3mil people owe u msg … back ASAP0
likes·
0
comments -
Jimmy Smith: “We’re breathing down their (Hollywood) necks.” #fire #MASSIVELA0
likes·
0
comments -
Catch up on the live chat at #MASSIVELA. http://www.theawsc.com/awsc-at-massive-in-la/ ^z1 #MASSIVELA0
likes·
0
comments -
Tap into what trends. @deutchinc used of 2 of 3 memes for vw – star wars, dogs, NO porn. #MassiveLA0
likes·
0
comments -
#Replay by #gatorade — now that’s good content http://www.youtube.com/watch?v=Kruq3ENh9lo #massiveLA0
likes·
0
comments -
“The industry is full of 50 yr old executives just hoping to retire before they have to figure this shit out” Duetch CEO at #massivela0
likes·
0
comments -
#dapper #devilishlygoodlooking #darnsmart our next panel @fastcompany conversations.. Bob Safian @rsafian @nigeldmorris @f3cooper #massiveLA0
likes·
0
comments -
Most speakers at #massivela talking about doing things different, yet they keep showing and talking about campaigns that rehash old models.0
likes·
0
comments -
“Brands that became iconic in the 20th century got there with muscle. Today the differentiator is creativity” Pepsi CEO #massivela0
likes·
0
comments -
Humanity, imagination, and truth are the new HIT makers for brands, as people are ultimately bound by values-not offers @f3cooper #massiveLA0
likes·
0
comments -
“Humanity, imagination, & truth” : Pepsi’s CEO tenants for the future. “Insight, Desire, & Utility” @phenomblue tenants. Hmm.. #massivela0
likes·
0
comments -
You have to develop content that people will be interested in, across multiple platforms, regardless of the length #MASSIVELA0
likes·
0
comments -
#massiveLA <– #friendlyhashtag reminder …. taking questions live … don’t be shy … bc we’ve all come to #collaborate ^am0
likes·
0
comments -
Frank Cooper on NY ban of soft drinks: “You’re taking away people’s choice without actually proving that it’s not ok.” #MASSIVELA0
likes·
0
comments -
MT @joeolsen: “Humanity, imagination & truth” Pepsi’s CEO tenets for the future. “Insight, Desire & Utility” @phenomblue tenets. #massivela0
likes·
0
comments -
#forreal “Buying FB likes are completely invaluable to me” Pepsi CMO #massivela0
likes·
0
comments -
“@joeolsen: #forreal “Buying FB likes are completely invaluable to me” Pepsi CMO #massivela”0
likes·
0
comments -
#massiveLA — remember even if you didn’t get out to the WEST COAST don’t worry … #WavetousfromWiFi -> http://theawsc.com/awsc-at-massive-in-la/0
likes·
0
comments -
FB likes have value as an intent to engage with a brand. NOT as a gatekeeper for content or a reward for behavior #massiveLA @f3cooper0
likes·
0
comments -
At #massiveLA as #Pepsi CMO Frank Cooper agrees that entertainment content is great way to make emotional connection with consumers0
likes·
0
comments -
@eatdrinkshopluv @valleygirl91343 @joeolsen / thanks for the #massiveLA tweets!! hope everyone is having a fantastic day!0
likes·
0
comments -
“We’ve got loads of data. We just don’t know what to do with it yet.” Nigel Morris Aegis Media #massivela0
likes·
0
comments -
@chillerhill Promotions and Field Marketing have been doing that for 20 years. Digital catching up. #massivela0
likes·
0
comments -
@tgraydar / I cannot tell you how much I enjoyed your panel moderation – you are just wonderful! #massiveLA #marvelous0
likes·
0
comments -
re data: “too much and don’t know what to do with it. Track 5 things and act, not 450 things you have to process” #massivela0
likes·
0
comments -
Moderator / Fast Company Editorial Director @tgraydar’s view at #massivela: http://instagr.am/p/LlTdkahrg_/0
likes·
0
comments -
#MassiveLA “Most client expectations are built on a 20-year belief system” – @DeutschInc’s Mike Sheldon http://instagr.am/p/LlTp3fhrhF/0
likes·
0
comments -
Loving the #MASSIVELA tweets from @advertisingweek & @ADucatedObservr0
likes·
0
comments -
#massiveLA — i mean this guy is just too cute http://linkedin.com/pub/albert-lieberman/36/b6b/b97 #wisemanstanding0
likes·
0
comments -
@Hautemommie @advertisingweek @ADucatedObservr — so glad you’re enjoying #massiveLA — we wish you were here! http://theawsc.com/awsc-at-massive-in-la/0
likes·
0
comments -
Your trivia prowess. You could win an #AWIX badge. ^z1 #MASSIVELA http://www.theawsc.com/awsc-at-massive-in-la/ ^z10
likes·
0
comments -
Music artists are driving social media conversation and music discovery has never been bigger per Russell Wallach of Live Nation #MASSIVELA0
likes·
0
comments -
#massiveLA — learned about http://www.madeinamericafest.com/ #budweisercanbeerme 0
likes·
0
comments -
Budweiser is your Grandfather’s beer? They need young adults so paired with Jay Z for concert – Leeann Leahy of Translation #MASSIVELA0
likes·
0
comments -
Question to the president of Live Nation at #MASSIVELA Is Justin Bieber the first self made star using social media and #YouTube0
likes·
0
comments -
@tgraydar / #teamwork #massiveLA …. great to connect via #twitter !0
likes·
0
comments -
Lunch is sponsored by Time Warner Cable. Feels like a nice ROI for paying my cable bill last week #MASSIVELA0
likes·
0
comments -
Photo: Second half of #MASSIVELA coming up. ^z1 (Taken with Instagram at House of Blues) http://tmblr.co/Ze26qvMxybW60
likes·
0
comments -
11 More Nostalgic Activities Today’s Kids Will Never Experience. http://FunnyOrDie.com/m/6w89 (Homage to Carrie Kelly at #MASSIVELA). ^z10
likes·
0
comments -
Enjoying the afternoon sessions with #Variety here at #MASSIVELA0
likes·
0
comments -
On to round two of #MASSIVELA with our own Matt Scheckner, Director of Advertising Week and Matt Freeman of Bain Capital0
likes·
0
comments -
#massiveLA …. M. Freeman – #bebrave to a large degree … how does one become a brave #CMO? ^am … #critical?s0
likes·
0
comments -
Do CMOs have to be brave? Yes! #massivela0
likes·
0
comments -
Arrested Development is coming back, just a reminder! The show, not the music group. But that would be dope too #massivela0
likes·
0
comments -
Loved @Houseof_Blues as the event venue for #MassiveLA http://pic.twitter.com/PyFSYho30
likes·
0
comments -
Freeman: fastest growing funds are in China, Japan and India. Berlin is also becoming a hotbed of entrepreneurial activity #massivela0
likes·
0
comments -
@stellaplato #homeawayfromhome did you enjoy #MassiveLA and the sessions? (cc @Houseof_Blues <– yall are GREAT! )0
likes·
0
comments -
Sponsoring and representing today at #MASSIVELA http://www.facebook.com/photo.php?fbid=10151006700999756&set=a.10151006700849756.441294.38971144755&type=1&theater0
likes·
0
comments -
Scheckner: We cannot forget the real-time nature of events (on experiential marketing) #massivela0
likes·
0
comments -
Matt Freeman of #BainCapital says Dish Networks #TheHopper is the “crack in the dike that will crumble” #MassiveLA conference0
likes·
0
comments -
Kanye wanted to make a $500,000 movie of a Lambo driving through the desert. This is great cause he ended up doing it anyway! #massivela0
likes·
0
comments -
really enjoying the Amy Powell (#paramount) & Matt Jacobson …. (#facebook) discussion about the #marketingofmovies & more #MassiveLA0
likes·
0
comments -
Amy Powell and Matt Jacobson combine for the cutest panel ever #MassiveLA0
likes·
0
comments -
#massivela Communicate w/ your boss via Facebook ONLY for one week, Paramount’s Amy Powell did it 4 yrs ago to learn how to best exploit it0
likes·
0
comments -
#MassiveLA — #SocialFACT: #1stParanormal flick hit 100 mil in the box office off almost zero traditional spend – #prooftoconsider0
likes·
0
comments -
Powell: Social can build awareness for movie ticket sales…use tools like Facebook to geotarget and look at behavior patterns #massivela0
likes·
0
comments -
Jacobson: listen without fear to Facebook fans (talking about Justin Bieber movie) #massivela0
likes·
0
comments -
Powell: Docuevents.Katy Perry proves to have one of those personalities that fits these types of films.See Bieber movie phenomena #massivela0
likes·
0
comments -
#MassiveLA – if you’re the grown guy on an #AA flight watching the justin bieber movie … it’s ok says Amy Powell hehe ! ^am0
likes·
0
comments -
Jacobson: What are people doing on Facebook? They’re doing what their friends are doing? #massivela0
likes·
0
comments -
Saw full page FYC ad on back of Variety from #Hulu for orig show “Battleground”. Won’t be long b4 an #Emmy nod goes their way. #MASSIVELA0
likes·
0
comments -
Straight talk and helpful insights from Amy Powell of #Paramount and Matt Jacobson of #Facebook at #MassiveLA – So refreshing!0
likes·
0
comments -
@calzadaalec yes, yes I am: loving it, but my head’s about to explode! In a good way #MassiveLA0
likes·
0
comments -
@DanLappert — am so glad you’re enjoying #massiveLA — @calzadaalec < #nextYearslugger !0
likes·
0
comments -
Are you the demand, supply or creation side of this economy? #massivela0
likes·
0
comments -
Bridging the efficiency gap between tv and online…here we go #massivela0
likes·
0
comments -
#massivela We have to get creative agencies excited about telling stories. I think creatives are already deeply engaged in storytelling0
likes·
0
comments -
#comm MUST excite consumers; we’ve increased our media hour spend from 40 hrs to 70hrs… 1 week has 168 hrs #themathisthere #massiveLA ^am0
likes·
0
comments -
stories across multiple platforms. Creatives have to be storytellers and adaptable #massivela0
likes·
0
comments -
Specialization is tough, but it has to be done if you want to engage consumers from start to finish. #massivela0
likes·
0
comments -
One thing I have learned is to make it experiential. The moment you make it an experience for the consumer, you’ve got ‘em hooked #massivela0
likes·
0
comments -
Carry Kelly from Funny or Die.com! Do you remember Pearl the Baby Landlord?! Still reciting lines from that one! #massivela0
likes·
0
comments -
#What do when we’ve engaged & have attention with consumers? How do we review the ROI to content? #massiveLA on the #MassiveDigitalFrontier0
likes·
0
comments -
@ADucatedObservr / Carrie Kelly — I just want you to know that #funnyordie.com …. #makesmehappy #massiveLA0
likes·
0
comments -
“Social TV is the new watercooler.” Scott Schiller NBCUniversal #MASSIVELA0
likes·
0
comments -
#breakmedia nice job at #MASSIVELA0
likes·
0
comments -
@dwied /// AWWWWWW – im so glad youre having a fantastic time ! have you met a lot of nice people and enjoyed sessions? the #massiveLA way!0
likes·
0
comments -
Love seeing #funnyordie on the stage at #MASSIVELA. Great diverse lineup today.0
likes·
0
comments -
#massiveLA … great question on the #MassiveDigitalFrontier for us all… is mobile ad spend #logical or #threatening to ur #brand? ^am0
likes·
0
comments -
#massiveLA we’re moving into #stars and #stories …. before wrapping up @ #massiveLA to PARtay … hang in there! ^am0
likes·
0
comments -
Had a ton of fun at #MASSIVELA, let’s do it again!! @advertisingweek0
likes·
0
comments -
Networking Break here at #massivela!0
likes·
0
comments -
@JPerelman Amen. Great seeing you as well. ^z1 #MASSIVELA0
likes·
0
comments -
Storybuilding!!!! YES! #MASSIVELA0
likes·
0
comments -
A nun teaching at Harvard on sexuality? this is gonna be good #massivela0
likes·
0
comments -
#massiveLA — can we talk about — #howawesome cupcakes are awesome and theres a man making a joke ab nuns harvard and #50shadesofgrey0
likes·
0
comments -
We are story provocateurs #massivela0
likes·
0
comments -
#massiveLA — ya ill get on board with being an unruly story teller Mike Hughes from the @MartinTweets – #awesome0
likes·
0
comments -
#storybuilidng is organic and continues to break the rules … Storytelling is sermon. Storybuilding is a discussion. ^z1
#massiveLA0
likes·
0
comments -
Mike Hughes — might be 1 one of my new favorite people on the planet #massiveLA #imhappy0
likes·
0
comments -
Anyone and everyone in this business should hear Mike Hughes of @MartinTweets give this Storybuilding preso at #MASSIVELA. Amazing. ^z10
likes·
0
comments -
you need to think before you start a story and you must be in truth – when you say something have something to say M Hughes #massiveLA0
likes·
0
comments -
#1 – how comm works today #2 a structure belt that makes it happen and a talent row that makes it happen #MassiveLA M Hughes0
likes·
0
comments -
think before you start a story
tell the truth. the whole truth
give up control
#storytelling #massivela0
likes·
0
comments -
be apart of the ongoing discussion
don’t be reactive, have something to say #storytelling #massivela0
likes·
0
comments -
you need to have collaborative talent! yes! #massivela0
likes·
0
comments -
#massiveLA good creative work requires collaboration now more than ever before – invest in people M Hughes0
likes·
0
comments -
Just because you’re in account doesn’t mean you shouldn’t know about digital. everyone has to bring something to the table #massivela0
likes·
0
comments -
#massiveLA there once was a man from #va and he changed my ways / ideas on #advertising http://t.co/zcLVNgHW0
likes·
0
comments -
#massiveLA — Story Building — Mike Hughes:
Many different routes, paths and options. Showing some Geico work…. http://fb.me/1tcfwwKhK0
likes·
0
comments -
@nicklaw01 / #massiveLA … speaking to #storytelling and how we’ve all met between #madave #theBLVD & #silval0
likes·
0
comments -
Madison Ave. loves Hollywood but isn’t sure about Silicon Valley #wow #MASSIVELA0
likes·
0
comments -
@nicklaw01 / #massiveLA – #madave loves #stories but isn’t sure about #systems0
likes·
0
comments -
We love stories but we aren’t sure about systems. Madison Ave. has a prejudice against systems. We think it’s too technical #massivela0
likes·
0
comments -
Coining term #Madiwood Valley for Madison Ave meets Hollywood meets Silicon Valley theme of #MassiveLA confab. #Mad&Vine is so 20080
likes·
0
comments -
#madisonave uses #media to get people to buy stuff …. we must bridge together #stories and #systems #massiveLA cc @NickLaw01 – #great0
likes·
0
comments -
Venn Diagrams, finally! #massivela0
likes·
0
comments -
@acmontgomery @advertisingweek Wish I was at #MassiveLA with you all. I work 10 mins away. How long are you in town for?0
likes·
0
comments -
@nicklaw01 — half the time we’re on dates we don’t even participate bc we’re looking at our #techdevices … #massiveLA – #AHMEN #nogood0
likes·
0
comments -
#counts – #1word – #great advertising – #goodcontent – #nike is the standard – #countonthat #r/ga #massiveLA0
likes·
0
comments -
@nicklaw01 / one of my fav quotes today … ‘#massiveLA – I paid for your eyeballs …. ‘0
likes·
0
comments -
closing thought from @nicklaw01 …. #madave uses innovation to build communication !! #fab #massiveLA0
likes·
0
comments -
#massiveLA …. just wanted to send over a super special HUGE THANKS to the wonderful folks of @Houseof_Blues (LA) / #amaze ^am0
likes·
0
comments -
#massiveLA an all star line up to Rock in to the night ! #comm on and #getready http://pic.twitter.com/krflhgp90
likes·
0
comments -
@distribution is as important as
content” #MASSIVELA #Content0
likes·
0
comments -
#massiveLA – the 100 million dollar ad buy of the day …. a spot on Tony Stark’s forehead … #everyonehasaprice 0
likes·
0
comments -
#massiveLA — yes indeed we’ve decided that the #smucker100birthday list is AMAZING … and the original social media .. #americarox0
likes·
0
comments -
Creative and distribution are not even sequential processes. They have to happen at the same time. -David Lange #mindshare #massivela0
likes·
0
comments -
and that folks is #MASSIVELA!0
likes·
0
comments -
Had a blast with @advertisingweek and @acmontgomery covering #massivela! Time for the cocktails!0
likes·
0
comments -
M83 for the drive home after #MASSIVELA0
likes·
0
comments -
@variety #MassiveLA. Awesome event learned quite a bit and made great connections!0
likes·
0
comments -
“@tealn: Consumers have one demand of content: be worth my time. #massiveLA @sdonaton”0
likes·
0
comments
Share:
- by admin
- posted at 8:43 am
- June 8, 2012
comments