Inspire someone else.
From time to time, we all need something to inspire us. To push us over the edge of creativity in an effort to create something truly great. Personally, I sometimes sit on my couch looking for a great idea for some product or brand and feel like I’m never really going to hit the nail on the head.
And instead of inspiring myself, I sit there wondering about something completely off the radar and not addressing the main concern of my portfolio piece.
It’s almost like that ADD moment:
“Oh look, a bird!”
At that point, you lose everything that you had going on – your creative mojo is tapped. So you pick up the remote and search for The Real Housewives of Orange County on your TV.
I know I’m not the only guy who watches it; I encourage you to do so.
Weird, I know, and perhaps a little unconventional – but you have to remember that inspiration comes from all over. Yes, even from swanky, “unscripted”, wink-wink television that seems like mindless drivel.
All the times that you cringe or get angry or laugh or have any type of emotional reaction to a show – whatever it may be – you are watching as, more than likely, most of America – the Americans you’re trying to reach – is feeling the same way.
And like any good creative thinker, you should have a pen and a pad ready to go.
The best part of that?
I’m finding that this works with anything and everything.
The world really is all around us. And it creates inspiration every day – so make sure you’re always ready to reel it in.
I recently received a sidewalk bath from an NYC taxi cab that slammed into a pothole and completely drenched me in – how do I put this nicely – crud. There is inspiration in even that action. Think of all the products that could apply to a dirty shirt – or the simple thought that it just isn’t you lucky day. There are literally thousands of ways to take this from a local dry cleaner that gets your shirt done in an hour to the New York Lottery where, even if your day is bad, it was luck that you got hit with that puddle of dirt. The delay it caused in your morning commute ends up being the reason you stopped to buy the winning ticket.
My point is this:
Take a step back sometimes.
Look around as you are surrounded by the same things as the people that you are trying to speak to are.
We are all listening to similar music, thinking the same things about our bosses and trying to flirt with the same co-worker. The idea in advertising is to make a person say:
“Oh wow, I totally understand what they are saying.”
“I never thought of it that way.”
And it’s all around us.
Start with something small – something within arm’s reach – and think about all ways that it can sell something different than what it actually is.
Inspiration is all around us.
Sometimes we just need a little reminder.
And oh, yeah:
Don’t forget your notebook.