As a continuing service, we introduce the How: series. Sarah Weeden got the ball rolling with “Advice For 20-Somethings From A 20-Something.” And we’re adding to the mix.
Today, How: To Be A Hipster In Advertising.
Do: Reconsider this choice. Seriously.
If you wear a porkpie hat because you like it and it looks good, fine.
Not everyone can pull off the porkpie, by the way.
If your ink doesn’t have a good story, stay away. You drink PBR because it’s delicious, refreshing and, let’s face it, a very good value? Fine by us. If the flannel or checked shirt is on your person because you think it’s comfortable, then we applaud you for making what is, in fact, a sensible choice — not everyone likes starched white dress shirts.
But, if for any reason, you are making this choice due to ever the slightest irony or the fact that you wish to be like Kristen Schaal and/or John Hodgman, you should seriously think about what you’re doing here.
Don’t: Do it.
Please, for the love of whatever deity you pray to, don’t do it. Watch this fantastic video from the good folks at Glove and Boots and then make the call.
Consider it your PSA.
And if you’re a hipster from Portland, don’t bother. You’re just going to ignore this anyway.