Encourage Everyone: Mighty Mighty You
While some might argue that the world can be a thankless place, there are those who believe that the cup of creativity isn’t approaching empty or full.
During our summer internship as creative strategists at Coca-Cola, two of my classmates from VCU Brandcenter and I created Mighty Mighty You, a website recently referred to as “the Internet’s new collaborative encouragement space”.
Nearly everyone has experienced an unmet need to feel celebrated – which in our minds creates a real opportunity to do more good for more people.
The idea behind Mighty Mighty You is painfully simple:
Users submit short video recordings offering their own interpretation of encouragement and in turn have a place to go for a no-questions-asked pick-me-up.
We want to stand as a reminder that the world is filled with fantastic people who genuinely want each other to succeed; the fact that we don’t know all of these people personally really doesn’t change the meaning.
In many ways, the idea that complete strangers are willing to root for each other is even more powerful.
In an effort to take our collaborative encouragement to the next level, Mighty Mighty You is hitting the streets of New York City on July 19 and July 20 to bring the project to life.
How, you ask?
By hand-delivering messages of encouragement to a recipient of your choosing – so long as they can be reached in Manhattan.
The way we see it, there are very few people that wouldn’t enjoy having an unexpected break in their day to be told how great they are. If you would like to send a personalized video or handwritten note to someone in the city on one or both of those days, please contact Mighty Mighty You by email, Twitter, or via the Submit tab on our website.
We know we will instigate smiles.
Brighten some days.
Maybe even strengthen a few relationships.
But most importantly:
We will remind those lucky enough to receive a visit that there are people out there who have got their backs – which for many is just enough to carry them through the challenges of everyday life.
- by AWSC
- posted at 9:49 am
- July 17, 2012