INFOGRAPHIC: The Olympic Games Go Social for 2012
Advertisers are spending millions of dollars and thousands of hours for the 2012 London Olympic Games in an unprecedented push for consumer attention across all of the popular social media channels. And why not? In 2012 there are more consumers using social media every day than there are watching television.
A lot changes in 4 years.
Few brands were heavily invested in social media for the 2008 Olympic Games in Beijing, and the majority of those that were still seemed to have a long way to go to see a return on their efforts.
But social media was also a lot different back in 2008:
- by AWSC
- posted at 1:42 pm
- July 30, 2012