It was only two weeks ago that a friend of mine that works as a social media analyst in Seattle sent me an email that read only:
“You’ve got to see this.”
Attached to the email was a link to a commercial for Little Baby’s Ice Cream, an ice cream maker out of Philadelphia. The ad was titled “This is a Special Time” and featured a rather androgynous person covered in what I assumed was ice cream. It started as an interesting gimmick and then proceeded to get weird.
After a few seconds of listening to the accompanying narration, the actor began to scoop, and then eat, ice cream from the top of his head.
Odd? Oh yeah. I immediately sent back a reply to my friend:
“Wow. Just wow.”
Two weeks later and “This is a Special Time” has received nearly 1.7 million views on YouTube. The responses to the ad have been mixed; as of this writing it’s received around 8,000 likes vs. 4,000 dislikes.
One thing is certain, no one that views the ad is going to forget it anytime soon.
Nearly two million people have been introduced to a brand that they weren’t even aware of just two weeks ago.
Wow. Just wow.