Many years ago my friends and I would watch a pair of weekly television shows while using the phone company’s three-way calling feature. What these days must seem like a rather crude way to socialize while enjoying broadcast programming was cutting edge back then – or so we thought anyway – we didn’t have Twitter or Facebook in those days so we did what we had to do to discuss our shows while living many miles apart. The point is, television has long been a social thing and we humans will inevitably find a way to make it such.
Today, some 44% of us are using tablets to accomplish the exact same thing, according to Nielsen’s just released 2012 State of the Media: The Social Media Report.
Unsurprisingly, Twitter is at the forefront of social TV interaction. Twitter’s real-time engagement capability, as well as its dedication to brevity, makes it a natural choice for discussion of broadcast content. What is surprising however is the sheer number of people using Twitter to spread TV-related content:
A full 1/3rd of active Twitter users used the social network to discuss television programming in June 2012; up from 27% in January of the same year.
The age of the second screen is already here.
And the common uses for the second screen don’t stop at Twitter:
And that’s just tablets, the numbers for smartphones are almost as impressive – and both continue to grow.
Did I mention that the age of the second screen is already here?
And seeing as how the tablet market didn’t even exist 4 years ago it’s only going to gain momentum in 2013 and beyond.