I can’t really place why I thought the new Dos Equis spot was weird.
Oh wait, yes I can.
Make no mistake, “The Most Interesting Man in the World” campaign has had a consistent run of quality and brilliance and has been deservedly well-awarded.
But this one is just creepy and weird as our hero could very well be tapping his toe ever-so-slightly over the “dirty old man” line in this new Cinco de Mayo spot.
A few of the not-so-positive comments on YouTube:
“Weakest one yet”
“Come on guys…you could do better”
“Yeah, his sayings are getting weak sauce. Dos XX needs to hire new writers.”
It’s one thing to be cheeky and clever — and I’m all for that.
It’s quite another to be, well, like this.