Small Business Social
All of these new avenues of talking to the consumer are scary. They’re scary because they’re unknown, because they’re out of their comfort zone, because they’re time intensive and because honestly, their minds just don’t think about content the way we’ve been trained to think about it.
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- posted at 10:03 am
- May 17, 2013
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My Disappointing Email From Gob
By DOUG ZANGER I got an email from Gob! OK, I’m not that dim. I knew it was from Netflix. But I was a little disappointed and I think that Netflix may have missed a really good opportunity to personalize the experience. Or maybe it was because Will Arnett was busy. Regardless, when I saw that the email was from Gob, I…
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- posted at 8:50 am
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ADSPIRATION: @SizeofWales raises Rain Forest Awareness via New Media
By AMANDA MONTGOMERY “We must use time and resources wisely; it is equally important to realize that the time is always ripe to do right.” ~Nelson Mandela In the modern day digital space, it’s quite likely that one’s media research, online community study, or brand brainstorm will frequently take a misguided turn (or five) and then somehow land on a…
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- posted at 11:38 am
- May 16, 2013
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Learn From A Humble Giant: An Interview With Alfredo Marcantonio
By DOMINIK IMSENG He started out as a client, and went on to become a creative legend: Alfredo Marcantonio, one of the few copywriters featured in the prestigious “Copy Book,” along the likes of David Abbott, Dan Wieden or the late Bob Levenson. Whom did Marc learn from? What is a great ad? How do you think elegantly? How do you…
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- posted at 8:48 am
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My Week as an Industry Hero at Week at Miami Ad School
By RICK LIEBLING Last month I had the pleasure, and honor, of being the “Industry Hero” at the Miami Ad School. I found my way into the advertising industry fairly late, and recently, in my career so it really meant a lot to me that they would invite me down. Sort of a validation for what I do as Creative Culturalist…
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- posted at 7:49 am
- May 15, 2013
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So, You Get Into An Elevator With Rihanna…
By DOUG ZANGER Caught a quick thing from one of my favorite people in the biz, Mark Waites of Mother. Apparently, he was on a lift with Rihanna and this was the exchange: “Hi.” “Hi.” That’s it. And I think that’s awesome. But it does bring up a good point. What do you say to someone famous when you have…
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- posted at 7:22 am
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Who Says You Can’t Do Something New With Billboards?
Think about it, when was the last time you saw a truly unique billboard? I don’t mean a truly unique photograph or a great Photoshop trick on a billboard either; I mean a truly different idea of what a billboard can do.
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- posted at 1:45 pm
- May 14, 2013
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Marketing Message Overload
By KATE FAVROW Do you ever feel like you are drowning? Or always trying to catch up? Or constantly having to learn something new? If you are in marketing, you either answered yes or have a really enviable capacity to juggle extremely well. One of the main questions I get asked at work is: What’s next? Each time I’m asked,…
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- posted at 8:42 am
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Daft Punk With The Full Stream Ahead
By DOUG ZANGER Filed under “smart” marketing, promotion, branding — whatever you want to call it. “Get Lucky,” featuring Pharrell Williams got the ball rolling. Now, Daft Punk is allowing you to stream their long-awaited, new, entire album, “Random Access Memories,” from start to finish on iTunes. Hat tip to Rolling Stone for the heads up. For the record, this…
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- posted at 8:20 am
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Good Service Starts By Just Asking (And How To Cut A Mango)
By DOUG ZANGER One of the things that Robert Wagner and I talk about constantly is how service is so important to brand development. This isn’t something new. But over the years, we all have noticed that there are some that clearly go above and beyond. Amazon. Zappos. Nordstrom. Starwood. There is a much longer list, but these are the…
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- posted at 7:29 am
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