Advice for 20-Somethings from a 20-Something: Spring Awakening
By SARAH WEEDEN Well, boys and girls, it looks like spring is (hopefully) here to stay. What does that mean? Outdoor meals. Outdoor sports. Outdoor concerts. Outdoor mimosas. The undeniable need to be outdoors after too many months stuck inside. Inside at your desk. Inside on a conference call. Inside by the space heater. Inside wishing you were outside. So,…
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- posted at 4:04 pm
- May 13, 2013
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Or Maybe This Is The Strangest Local Commercial?
By DOUG ZANGER We talked a little bit about awesome and creepy local advertising. But this one? It may be the strangest. As far as I know, it ran just here in Oregon (Yamasa has a presence here). Not even sure mere words do it justice. Maybe just, “wow.”
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- posted at 2:06 pm
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No Bollocks – Newcastle Ale
This blunt statement opens Newcastle Ale’s YouTube channel for their “Handcrafted, no bollocks,” campaign, continued from 2012. Taking a stance on honesty in advertising, this campaign is truly one of a kind.
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- posted at 2:00 pm
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Look At Your Fish!: Why Does Digital Mimic Paper?
By KEELY GALGANO One of the most interesting pieces I’ve read as of late has been The Reading Brain in the Digital Age: The Science of Paper versus Screens in Scientific American. The whole idea has been top of mind as of late, as I’ve noticed myself fighting – with myself, mind you – over just how to read. Does…
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- posted at 10:23 am
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Thoughts from a One Show Interactive Jury Member: Q&A with Caio Lazzuri of W+K
By ANGELA MARTIN What better time to interview a One Show Interactive Awards jury member than moments before the awards begin! We spoke with Caio Lazzuri, Art Director at Wieden+Kennedy Portland who was one of the jury members who sat on the BEST OF THE BEST: ONE SHOW INTERACTIVE panel at Creative Week on Wednesday, May 8, 2013. For the…
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- posted at 4:22 pm
- May 10, 2013
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Creative Week Podcast: Lukas Derksen of Sid Lee
We talk with Lukas Derksen of Sid Lee about ultimate creativity, partnering with Cirque du Soleil and being Dutch working for a Montreal-based company in the U.S.
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- posted at 3:36 pm
- May 9, 2013
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The AWSC Thumbnail: Week Ending 05/10/13
The AWSC Thumbnail is a weekly digest of all of the stuff from the past week that we thought was pretty darn interesting – but didn’t write about – condensed and squeezed into one convenient place. By Robert Wagner.
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- posted at 1:05 pm
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Creative Week Podcast: Brian Morrissey, Editor-In-Chief, Digiday
We start a great day with Brian Morrissey, Editor-In-Chief of Digiday. Topics include those corporate New York Yankees, where journalism is today — and where it’s headed — and a fun fact about his running prowess we really didn’t know about.
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- posted at 7:54 am
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No Money? No Time? No Excuse
You’ve heard the excuses before; they may even have come from your lips. “I can’t afford a vacation.” “I can’t afford the new camera I want.” “I don’t have time to put my portfolio together.” “I don’t have time to work on my novel.” Money and time are the two most common excuses. They get in the way of our potential – as creatives and as humans.
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- posted at 4:35 pm
- May 8, 2013
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Brand Transparency: Domino’s vs. Chick-fil-a
By COLLIN ARNOLD One of the keys to capturing consumer hearts, and dollars, for any brand is transparency. When it comes to the food industry, transparency takes on a whole new level of importance. Consumers demand to know the details of what they are putting into their bodies, where it came from and how it was prepared; leading many brands…
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- posted at 3:42 pm
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