Who Says You Can’t Do Something New With Billboards?
Think about it, when was the last time you saw a truly unique billboard? I don’t mean a truly unique photograph or a great Photoshop trick on a billboard either; I mean a truly different idea of what a billboard can do.
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- posted at 1:45 pm
- May 14, 2013
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Marketing Message Overload
By KATE FAVROW Do you ever feel like you are drowning? Or always trying to catch up? Or constantly having to learn something new? If you are in marketing, you either answered yes or have a really enviable capacity to juggle extremely well. One of the main questions I get asked at work is: What’s next? Each time I’m asked,…
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- posted at 8:42 am
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Daft Punk With The Full Stream Ahead
By DOUG ZANGER Filed under “smart” marketing, promotion, branding — whatever you want to call it. “Get Lucky,” featuring Pharrell Williams got the ball rolling. Now, Daft Punk is allowing you to stream their long-awaited, new, entire album, “Random Access Memories,” from start to finish on iTunes. Hat tip to Rolling Stone for the heads up. For the record, this…
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- posted at 8:20 am
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Good Service Starts By Just Asking (And How To Cut A Mango)
By DOUG ZANGER One of the things that Robert Wagner and I talk about constantly is how service is so important to brand development. This isn’t something new. But over the years, we all have noticed that there are some that clearly go above and beyond. Amazon. Zappos. Nordstrom. Starwood. There is a much longer list, but these are the…
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- posted at 7:29 am
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Advice for 20-Somethings from a 20-Something: Spring Awakening
By SARAH WEEDEN Well, boys and girls, it looks like spring is (hopefully) here to stay. What does that mean? Outdoor meals. Outdoor sports. Outdoor concerts. Outdoor mimosas. The undeniable need to be outdoors after too many months stuck inside. Inside at your desk. Inside on a conference call. Inside by the space heater. Inside wishing you were outside. So,…
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- posted at 4:04 pm
- May 13, 2013
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Or Maybe This Is The Strangest Local Commercial?
By DOUG ZANGER We talked a little bit about awesome and creepy local advertising. But this one? It may be the strangest. As far as I know, it ran just here in Oregon (Yamasa has a presence here). Not even sure mere words do it justice. Maybe just, “wow.”
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- posted at 2:06 pm
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No Bollocks – Newcastle Ale
This blunt statement opens Newcastle Ale’s YouTube channel for their “Handcrafted, no bollocks,” campaign, continued from 2012. Taking a stance on honesty in advertising, this campaign is truly one of a kind.
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- posted at 2:00 pm
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Look At Your Fish!: Why Does Digital Mimic Paper?
By KEELY GALGANO One of the most interesting pieces I’ve read as of late has been The Reading Brain in the Digital Age: The Science of Paper versus Screens in Scientific American. The whole idea has been top of mind as of late, as I’ve noticed myself fighting – with myself, mind you – over just how to read. Does…
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- posted at 10:23 am
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Thoughts from a One Show Interactive Jury Member: Q&A with Caio Lazzuri of W+K
By ANGELA MARTIN What better time to interview a One Show Interactive Awards jury member than moments before the awards begin! We spoke with Caio Lazzuri, Art Director at Wieden+Kennedy Portland who was one of the jury members who sat on the BEST OF THE BEST: ONE SHOW INTERACTIVE panel at Creative Week on Wednesday, May 8, 2013. For the…
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- posted at 4:22 pm
- May 10, 2013
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Creative Week Podcast: Lukas Derksen of Sid Lee
We talk with Lukas Derksen of Sid Lee about ultimate creativity, partnering with Cirque du Soleil and being Dutch working for a Montreal-based company in the U.S.
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- posted at 3:36 pm
- May 9, 2013
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