Allie Walker | Ad Sales Research | National Geographic Channel | New York, NY
I’m probably the biggest research nerd you’ll ever meet. I love taking a pile of seemingly unrelated numbers and extracting connections and insights to support creative decisions, drive financial & marketing strategies, provide rationale for an advertising deal — the opportunities with data are endless!
I work in the ad-sales research department for a cable company and I know there’s often a love/hate relationship with research, so I’m on a mission to prove that giving research a little bit of lovin’ can help everyone in the business out, not just the data nerds!
Oh — and the name’s just Allie.
It’s not a nickname.