Andreana Drencheva | Strategist & Sponge | Sofia, Bulgaria
Addy or Andreana Drencheva, if you want to be formal, is an independent empathetic strategist and curious ethnographer who always asks too many questions, usually along the lines of, but not limited to, what if, why, why not and how.
She is fascinated by the convergence of communications, business, culture and technology and passionate about using this convergence to create value for both ventures and customers. Her professional goal is to create better marketing not just louder advertising.
She likes chocolate, traveling, dogs, books, sticky notes, Moleskine notebooks, the interwebs, Twitter
, sangria, wine and sunny days.