Lisa Mabe | Founder/Principal | Hewar Social Communications | Washington, D.C.
Lisa Mabe is a pioneer in the space of marketing to Muslims.
With a passion for all things Middle East related, Lisa realized a major gap in the consumer market, thus founded Hewar where she and her team focus on helping brands and retailers address the unmet needs of Muslim and Middle Eastern consumers around the world.
When not driving client initiatives, Lisa can be found participating in cultural, religious & social events, biking around our nation’s Capital, horseback riding, and globetrotting.
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- Consumer Influence: The Digital Touchpoint Mixer | Advertising Week Blog
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- 1:58 pm on December 30, 2011
[...] By: Lisa Mabe [...]
- Putting PeRsonality in PR | Advertising Week Blog
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- 5:02 am on February 10, 2012
[...] By LISA MABE [...]



In fact a very good read. But you are completely missing the Digital-out-of-Home bit at this article @dhuelsermann