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AGENDA
- 8:00 – 9:00am Registration, Networking and Opening Remarks
- 9:00 – 9:30am Good Morning Massive
Overview: How technology is transforming the content marketplace and how brands move from a one-off to an always-on programming strategy.
Scott Donaton, President & CEO, Ensemble
Scott will then be joined by Jonathan Perelman, Director of Global Industry Relations, Google for a one-on-one discussion on Google’s ambitious agenda, philosophy and cross-platform influence.
- 9:30 – 10:00am Massive One-On-One
Anne Sweeney, Co-Chairman, Disney Media Networks and President, Disney/ABC Television Group
Interviewed by Cynthia Littleton, Deputy Editor, Variety
- 10:00 – 10:45am Massive Fast Company Roundtable
With content as king and technology-enabled consumer choice at changing the game on an almost daily basis, how are advertisers & marketers adapting and breaking through the clutter to drive the bottom line?
Moderator: Tyler Gray, Editorial Director, Fast Company
Confirmed Speakers:
Claudia Cahill, Chief Content Officer, OMD
Peter Schube, President & COO, The Jim Henson Company
Jimmy Smith, Chairman, CEO and Chief Creative Officer at Amusement Park Entertainment
Justin Wilkes, EVP, Media & Entertainment, @radical.media
- 10:45 – 11:00am Networking Break
- 11:00 – 11:50am Massive Fast Company Conversations
Bob Safian, Editor, Fast Company conducts back-to-back one-one one conversations with dynamic visionaries.
1. Frank Cooper, CMO, Pepsi
2. Nigel Morris, President & CEO, Aegis Media
- 11:50 – 12:30pm Massive View From The Top
The CEO perspective on the rapid pace of change . . . How brands, media and properties are engaging with consumers in new ways to keep up with the rapid pace of change.
Moderator: Al Lieberman, NYU Stern School of Business, Professor of Marketing and Executive Director – Entertainment, Media & Technology Program
Confirmed Speakers:
Russell Wallach, President, Live Nation Network
LeeAnne Stables, President, Consumer Products, EVP, Worldwide Marketing Partnerships, Paramount Pictures
Leeann Leahy, President, Translation
Mike Sheldon, CEO, Deutsch LA
- 12:30 – 1:30pm Lunch & Networking
- 1:30 – 2:00pm Massive Thomas Jefferson Conversation
Private equity is the unseen hand shaping much of the advertising & media industry as well as the business of content creation and the emergence of overnight sensation start-ups. This conversation with Matt Freeman, founder of Tribal DDB and former Vice chairman of McCann WorldGroup sheds light on the present and future perspective of Bain Capital on the intersection of Madison Avenue, Hollywood & Silicon Valley.
One-on-one w/ Matt Freeman, Partner, Bain Capital
- 2:00 – 2:45pm Massive Route 101 Daynamic Duo
How is one of Hollywood’s most venerable and powerful studios leveraging technology and the power of social media and 900 million Facebook users to drive engagement in the new world order?
A Conversation with Amy Powell, President of Paramount Digital Entertainment and Matt Jacobson, Head of Market Development at Facebook
- 2:45 – 3:30pm Massive Market Leaders
What brands, up-and-coming as well as established, are innovating the way their products and services are advertised? Which platforms, both traditional and emerging, are grabbing brands’ attention most? How are brands partnering with Hollywood and new technologies to improve their customer reach? Brand chiefs and top agencies will identify pioneering advertising efforts.
Confirmed Speakers:
Quentin George, Chief Innovation Officer, IPG Mediabrands
Todd Tappin, CEO, SocialVibe
Devrie DeMarco, Co-Head of Sales, Digital, BermanBraun
Marc Debevoise, SVP and General Manager, CBS Interactive
- 3:30 – 4:15pm Massive Digital Frontiers
As consumers interact with smartphones and tablets on a constant basis, and smart TVs and grow in living rooms, there are more ways to advertise than ever before. But what is the wisest way to reach audiences across these new options – so viewers are moved to watch and hopefully consume what is advertised? Interactive programming leaders – spanning network and MSO sales chiefs, advertisers, technology providers, manufacturers and more – will talk about how to navigate in our brave new always-on handheld environment.
Moderator: Richard Whittington, SVP, Media & Entertainment, SAP
Confirmed Speakers:
Carrie Kelly, Chief Growth Officer, FunnyorDie.com
Bill Schild, VP of Digital Innovations, Myspace TV
Lisa Meier, SVP, Sales, Time Warner Cable Media
Scott Schiller, EVP of Digital Media Sales, NBCUniversal Entertainment, Digital Networks and Integrated Media
- 4:15 – 4:30pm Networking Break
- 4:30 – 5:15pm The Art Of The Story
Storybuilding:
Mike Hughes, President and Creative Director, The Martin Agency
Matt Williams, EVP and General Manager, The Martin Agency
Storytelling:
Nick Law, Executive VP, Chief Creative Officer, North America, R/GA
- 5:15 – 6:00pm Stars of Hollywood
Marketers are raising the bar for seamless product placement in TV and film and co-promotions. The James Bond and Batman franchises are known just as much for their great vehicles and gadgets as they are for their stars and action plotlines. Top entertainment filmmakers, executives and brand promotional partners will talk about how products can shine within TV and film projects.
Moderator: Brent Weinstein, Head of Digital & Emerging Media, UTA
Stephanie Sperber, President, Universal Partnerships and Licensing, Universal Studios
Bob Sabouni, Exec VP Worldwide Marketing Partnerships, Marvel Studios
Russ Axelrod, Director, Brand Strategy, Advertising Branded Entertainment & Experiences Team, Microsoft
Adam Smith, Partner, United Entertainment Group
David Lang, President, North America, Mindshare Entertainment
- 6:00pm Networking Reception
