Q: So, what can I write about/contribute?
A: It’s really up to you. We consider what we’re doing a bit of a “creative mullet”. Some people like to create content about the business (the front of the mullet), some people like to contribute other things outside of Advertising and Communications (the back of the mullet).
One writer is all about food. Another does music reviews. There are also some parents who blog for us.
If you think it’s interesting, we probably think it’s interesting, too.
Q: Do I just post my blogs?
A: Not exactly. There is an editorial process that we go through. You submit your posts to us and we give you feedback. Then, we post. Nothing goes up without your final sign-off.
Q: But I’m not a very good writer. Is that OK?
A: Sure. If you struggle, we’re here to help make you a better writer. Or, you may just want to start out as a social platform contributor and then move on to writing.
Q: Is this just for Advertising and Communications pros?
A: Nope. This is for anyone, at any level in Advertising and Communications. We have a great group of students who contribute. There are people who have just started out in their careers. We welcome seasoned professionals (and we’re fortunate to have quite a few of them as part of the AWSC Family) as well.
Q: What can I do on the AWSC social platforms?
A: It’s up to you. We do have some guidelines we like people to follow – but they’re not too strict. Just common sense stuff.
Q: This is a volunteer thing?
A: Yes. Some people do it as a portfolio-builder, others create content as “creative oxygen”. All contributors receive a Press Pass to Advertising Week.
Q: Where are you all located?
A: Advertising Week is in New York. Doug Zanger, the AWSC Director, is in Portland, Oregon. Newbear Lesniewski, Managing Editor, is in Lexington, KY. And Chloe DeMars, the Content Manager, is also in Portland. But Doug goes to New York quite a bit.