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Hyundai With The Pipe Job

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By MELISSA WONG Emotional advertising that went a bit too far. Hyundai’s latest advert went viral on YouTube, after it was banned from being showed to the public on TV. It showed a man attempting to commit suicide in his garage, and as “Now 100% water emission” flashes up on the screen he walks off. Yes, it is brutal. And…

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The Influence Of Words And Its Relationship With Imagery

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By NICOLA MANUEL Children will go out of their way to create their own world. It is the imagination that is more than often captured through drawings. Drawing really is a talent that becomes evident whilst you are at a young age. You are greeted with objects from books, magazines and programmes filled with imagery. It jumps, shouts and excites…

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Morrissey and Princess Diana: Visual Mass Media and Language

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By NICOLA MANUEL Morrissey and Princess Diana. Not a connection that you make directly right? Well, this is unless you’ve visited ‘Objects in Mirror are closer than they appear’ at the Tate Modern. With a swift walk through the door, you are plunged into darkness with only the flickering of lights appearing in the form of projections upon the wall.…

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News, Coffee And A QR Code

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By KIERON LEWIS I think it is safe to say that QR Codes are everywhere nowadays. Many believe that this form of digital communication is a great way for the public to interact and receive information, however I’ve come to conclusion that just as many people hate them – strong word I know, but true. As much as I personally…

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Students, Stop Expecting To Be Spoon Fed

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By SARAH AGBOOLA When I started university, one of the first things I did was to start searching for internships and other opportunities to volunteer within film and television. As a budding screenwriter I wanted to get as much of an insight of the industry I wanted to be in as possible. So I did. Shortly after I learnt that…

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Mobile Marketing: The Next Big Thing, But, Bring Your Charger

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By EDDIE MCCLENAGHAN There’s a good chance you’re reading this on your smartphone or tablet. Mobile devices have rapidly become one of the most important pieces of kit on your person every day of the week. With seemingly limitless apps, internet browsing, social media integration, checking e-mails, texting…the mobile has become essential and a daily part of life. As my…

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Your Portfolio: A Confidence Game

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By CHRISTINA SEMAK It’s the home stretch for me…and everyone else in my year at Brandcenter. We’re graduating in less than two months, which means that everyone’s stress levels are about to skyrocket. You know, as if they haven’t already. I’m certainly no exception to the rule. I’m afraid of the unknown, aka unemployment. Yes, I want to make “great…

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The Psychopathic Leadership Cocktail

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One part Machiavelli. One part Advertising. Neat.  By JAMES GRAFF Wow! The inaugural Advertising Europe Week went above and beyond in creating a challenging, thought-provoking and downright exciting experience for all. I’m sure there are still a few sore heads around London. Despite all the creative brilliance being spread around the many sessions, one particular session stood out from the…

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Trust, Character & Entertainment

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By NICOLA MANUEL  It is amazing how quick time flies when you’re looking forward to an event isn’t it? Having booked my ticket for the Advertising Week Europe experience, I was almost too keen for it to begin. And then Thursday, 21 March eagerly came about, with the prospect of a day full of events and discussions relating to marketing,…

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Brainy Advertising Leadership: The Long & Short Of It

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By KIERON LEWIS  I completely lost count of how many inspiring seminars were given at Advertising Europe; however, one that certainly stuck with me was an interview presented by IPA. Marketing geniuses Les Binet and Peter Field discussed the importance of having an accurate knowledge of short and long-term marketing within business – and the elements surrounding it. Understanding how…

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