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Siri Narrates Her First Commercial…And It’s For Windows 8

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Using Apple’s infamous invisible mascot Siri and their own ads against them, Microsoft attempts to demonstrate how productive one can be with a Windows 8 tablet – and how the iPad is good for little more than playing a tiny, touchscreen piano.

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Experiential, Exploded!

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By SASHA FLYNN What makes a brand really think that we care? I once read someone write that if advertisements were real people talking to us, then we’d probably punch them in the face.  It’s true, ads come across with an air of arrogance, and let’s face it—no one cares unless given a reason to. How is it that in…

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Who Doesn’t Like A Punny Business?

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By DOUG ZANGER Words are funny. And in the hands of small business, they can get downright, er, punny. Caught “The Nap” episode of Seinfeld yesterday and in it, Elaine’s newest beau, with back issues/phobias, and concerned about her back health, mentioned that he purchased all of his stuff from “The Lumbar Yard.” Here in Portland, it seems that restaurants…

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What You Can Learn From Ann Curry In Just 3 Minutes

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By DOUG ZANGER During Creative Week recently, Ann Curry was part of a great panel discussion on storytelling. To say that Ann Curry is a master storyteller would be a gross understatement. We are all aware of the high quality and stellar reputation that she has earned over the years. And it all started here in my home state of…

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New Summer Adventure

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By BIANNETTE BIBI CAMILO Now with school out of the way, for the next three months anyway, what could I possibly do with all this spare time? I could backpack across Europe, learn to fly an airplane, or I can keep it simple and just go yacht hopping every weekend. Okay Bibi, wake up. After such a stressful semester, all…

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Damn You, Awesome Infomercial!

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By DOUG ZANGER Last month at the Oregon Coast, we were knocking around the house on a Sunday morning with the TV on in the hopes of finding some Barclay’s Premier League matches. I left it on a channel as I was picking up the kids’ toys and heard a song that was part of my formative years, “Right Here…

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A Pass To Advertising Week Is A Cannes Post (Or Two) Away

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By DOUG ZANGER We’ll keep this really short and sweet. You like to write. And you’re going to the Cannes in June. We’d love for you to write a post or two for us about your experiences at the Cannes Lions. And if you do, we’ll get you a pass to Advertising Week in New York or Advertising Week Europe.…

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A Day In The Life Of A PR Gal

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By GERARDINE PERALTA It’s been one busy year. The spring semester has come and gone, leaving me with incredible experiences and memories. Not only did I get to experience new things but also I learned new things about myself. I think that sometimes at one point in our lives we have to go through certain things to help us grow…

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Review: The Edge Leads By Examples of Marketing Gone Right

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While there have been plenty of books on branding in the marketing world, including the exceptional Lovemarks by Kevin Roberts, too many don’t stand the test of time. Adamson’s book, with its lasting tales of successful marketing by big companies, should last.

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Rock Star Branding

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By JAMES GRAFF The Exact Target 2013 global tour stopped by Sydney’s town hall last week, and as a student, it was a pleasure to be able to attend. I walked in to the event with little expectations, purely just happy to be in the same room of such intelligent people. The following tweet I stumbled upon at the event…

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