Home / Archive by category "Advertising Week Blog" (Page 2)

Browsing the "Advertising Week Blog" Category

Kindle FreeTime: So Far, So Awesome


 12 Jun 2013
 Posted by Doug Zanger
0 Comment


Like most of my peer group parents, tablets are a part of raising kids these days. We had Pong. And the Atari 2600 (which retailed for $199 which, back then, was a TON). My kids have iPad, Kindle...

Read more →

In House or Outsourced: Which is a Better Employment Scenario as an Advertiser?


 12 Jun 2013
 Posted by Edward McClenaghan
0 Comment


As a soon-to-be graduate of BSc Hons Advertising, I will be entering the ‘big bad world’ of full time employment (I hope). The advantage that someone like me would arguably have over previous generations...

Read more →

The Be You Project: Fashion Advertising as Self Expression


 11 Jun 2013
 Posted by Adam Rotmil
0 Comment


“I have a good relationship with the Creative Director and owner of Genetic Denim, Ali Fatourechi,” says director Howard Nourmand, describing the genesis of a May 2013 fashion ad campaign titled The Be You Project...

Read more →

Living Beyond the Branded Walls


 10 Jun 2013
 Posted by Anne Cayer
0 Comment


If the past five years have been more about easy brand extensions than brand experiences, the next five seem to offer a more unique outlook. The walls that contained traditional branding elements are being...

Read more →

Write Your Story


 10 Jun 2013
 Posted by Chase Donahue
0 Comment


During the home stretch of my college years, I wrote about intertwining our dreams, gifts, and the power we have as advertisers to change the world. Shortly after writing that I came across this video...

Read more →

Adobe Photoshop Prank Might Be the Best Bus Stop Ad Ever


 08 Jun 2013
 Posted by Robert Wagner
1 Comment


Credit Adobe with what is easily both the best bus stop ad and the best prank ad in recent memory. Bus riders in Finland were surprised to see images of themselves on an advertising board – all edited...

Read more →

How Do You Like To Be Tinder’d Girl?


 07 Jun 2013
 Posted by Nicole Fletcher
1 Comment


Once upon a time, there was a little thing called a date. There was a boy and a girl, a car and a dinner. There was an awkward goodnight moment, a silly 3-day waiting period, a little spark, a follow up, and a second...

Read more →

Brand Strategy: A Cautionary Tale From History


 07 Jun 2013
 Posted by Paul Squires
0 Comment


This is a story about the impact of having no brand. Agencies undertake extensive research for their clients on the impact of going brandless – volunteers are asked every day, around the world, if a smell,...

Read more →

Wexley And The San Antonio Spurs: Take It To The Bank


 07 Jun 2013
 Posted by Doug Zanger
0 Comment


This is one of my favorites of all-time. And it's a bit timely and timeless at the same time as San Antonio took game 1 of the NBA Finals last night. It's a fantastic little vid that was done by Wexley...

Read more →

The Poetry of Advertising


 06 Jun 2013
 Posted by Kat Morris
0 Comment


This is where two worlds collide. Advertising is definitely not poetry, but it is important to understand good poetry in order to understand good advertising.  This isn’t to say that every good ad is poetic,...

Read more →