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My Disappointing Email From Gob

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By DOUG ZANGER I got an email from Gob! OK, I’m not that dim. I knew it was from Netflix. But I was a little disappointed and I think that Netflix may have missed a really good opportunity to personalize the experience. Or maybe it was because Will Arnett was busy. Regardless, when I saw that the email was from Gob, I…

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Learn From A Humble Giant: An Interview With Alfredo Marcantonio

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By DOMINIK IMSENG He started out as a client, and went on to become a creative legend: Alfredo Marcantonio, one of the few copywriters featured in the prestigious “Copy Book,” along the likes of David Abbott, Dan Wieden or the late Bob Levenson. Whom did Marc learn from? What is a great ad? How do you think elegantly? How do you…

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Good Service Starts By Just Asking (And How To Cut A Mango)

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By DOUG ZANGER One of the things that Robert Wagner and I talk about constantly is how service is so important to brand development. This isn’t something new. But over the years, we all have noticed that there are some that clearly go above and beyond. Amazon. Zappos. Nordstrom. Starwood. There is a much longer list, but these are the…

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Advice for 20-Somethings from a 20-Something: Spring Awakening

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By SARAH WEEDEN Well, boys and girls, it looks like spring is (hopefully) here to stay. What does that mean? Outdoor meals. Outdoor sports. Outdoor concerts. Outdoor mimosas. The undeniable need to be outdoors after too many months stuck inside. Inside at your desk. Inside on a conference call. Inside by the space heater. Inside wishing you were outside. So,…

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Good Advice From Liz And The IPA

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By DOUG ZANGER We always dig hearing about advice given in this industry. And, sometimes, we’re the ones doling it out. If you’re seeking some good thoughts about some of the tougher things going on in the biz, may we recommend “Ask Liz” from the IPA, one of our wonderful Advertising Week Europe partners. The questions are anonymous, and the…

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Don’t Try Explaining Your Job In Advertising To Your Parents

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By DOUG ZANGER and SARAH WEEDEN Explaining your job in advertising to your parents. Don’t bother. Even at 44, I can’t. And Weeden is just a kid in the biz and she of all people has a tough time with it. If you try to explain it, you might get confused and then get out of the business to become a lawyer…

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10 Lessons From London

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By CAITLIN HARLEY  Advertising Week Europe was a fantastic experience – and not one that I’ll soon forget! Here’s my Top 10 Lessons Learned From The Week! The entrance to BAFTA is a bit unassuming. It took me longer than I’m proud of to find it, but once inside it was a wonderland of advertising genius. Spotify and Microsoft know…

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Shoveling In Patience

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By ROBERT PETERSON I was in a deep hole and just kept digging. It was almost like a job of mine: To collect side projects like a squirrel collecting fallen acorns. But instead of stashing them to be consumed eventually, I would nibble at each one until I got sick of it. Many of you may have scratched your head…

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Advice For 20-Somethings: Handling Responsibility 

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By SARAH WEEDEN I was recently asked to lead the day-to-day account management of our largest agency client. Huge compliment. Huge career builder. Huge responsibility. In the interim – while we staff the team more appropriately – I’m still leading two additional agency clients. Complete reliance on my organizational skills. Complete immune system shut down. Complete test of my ability…

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The Importance Of Comedy In Advertising

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By KATHERINE MORRIS Comedy. Comedy is what drew me into a career in advertising to begin with, so it’s no wonder that I enjoyed the It Only Hurts When I Laugh Advertising Week Europe session. I had never put much thought into why I enjoy comedy in advertising so much. Moderator Susie Essman put it in perspective for me. “When…

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