Each week, we pick a topic/issue that helps inform part of our discourse on social. Woven in throughout our other content, the weekly theme serves as the foundation for our Tuesday #awscchat on Twitter (every Tuesday at 10amPT/1pmET/6pmBT) and Wisdom + Whimsy Wednesdays (denoted with the #awscw3 hashtag), where we share quotes and other content based on the week’s theme.

On Mondays, we share the weekly theme, what’s on our mind related to the theme and how you can participate.

We look forward to some honest, vibrant conversation with all of you.

We also invite you to tell us some of the things you’re thinking about that may be good Weekly Discourse topics. Just reach out — and we thank you in advance for the contribution.

Speaking of which, if you are interested in being an Advertising Week Social Club contributor, please take a moment to learn more about us. Then please fill out this form and we will be touch as soon as we can.