↑

Archive for adam-rotmil

Storytelling and Narrative Persuasion

reading-sm

By ADAM ROTMIL “I guess traditional advertising would be, ‘We’re Gatorade, we have more oranges, go buy Gatorade.’” So said Enyi Nwosu, the director of M&C Saatchi’s central strategy unit, at Advertising Week Europe. The panelists talked about turning stories into sales. M&C Saatchi emphasizes “brutal simplicity of thought.” More about that later. Tom Bradby, political editor at ITV News…

read more

Is Innovation The Achilles Heel Of Technology?

keylego-sm

By ADAM ROTMIL Brands face market pressure to stay ahead of innovation. But how? With 1000s of startups cropping up, it is hard to tell the difference between what seems promising versus what will actually solve a problem. DMR Partners, an invitation-only consortium on digital media, presented at Advertising Week in London to address these and other issues. The presenters…

read more

Interview: Against Youth Violence

sad-sm

By ADAM ROTMIL Felix Sockwell, who goes by Sock, is an editorial illustrator and identity consultant. He holds the record in PRINT and Communication Arts for most awards in the category of identity design in the United States (most accepted entries in one year in PRDA and over a period of 10 years in CA). His clients range from Facebook…

read more

The Aesthetics Of Disaster

nyc-wet-sm

By ADAM ROTMIL New York Magazine showed on its front cover the sublime photograph of a powerless New York City, shot from helicopter by the Dutch photographer Iwan Baan, and reviewed here by Phaidon. What I mean by sublime is the classical sense – the art history sense, like when you see a painting of the awesome and terrifying force…

read more

What Moves You?

arrows-sm

By ADAM ROTMIL The Empire State pulsed electric while panelist Natasha Hritzuk quipped, “I’m a researcher so maybe Simon can be dynamic here.” Microsoft Advertising and BBDO teamed up to present on consumer decision factors, discovery by design, choice modeling, and a range of related issues. The panel, What Moves You?, captivated The Times Center during the ninth annual Advertising…

read more

Documentary Filmmaking Gets Its Own Review

cam-sm

By ADAM ROTMIL  Film industry stars and media executives discussed changes in documentary filmmaking at the ninth annual Advertising Week conference in New York on Monday (October 1). Panelist Whoopi Goldberg raised funds in July via Kickstarter to make a film on comedian Moms Mabley, the Tribeca Film website reported. Goldberg sees it as a passion project – and isn’t…

read more

Documentary Filmmaking Gets Its Own Review

film-sm

By ADAM ROTMIL Film industry stars and media executives discussed changes in documentary filmmaking at the ninth annual Advertising Week conference in New York on Monday (October 1). Panelist Whoopi Goldberg raised funds in July via Kickstarter to make a film on comedian Moms Mabley, the Tribeca Film website reported. Goldberg sees it as a passion project – and isn’t…

read more

Women Reach Goals In Japan

japansoccer-sm

By ADAM ROTMIL Challenges Loom When two of Japan’s national football (soccer) teams flew to Europe prior to participating in the Olympics, the women’s squad was placed in the premium economy section – while the men’s Under-23 contingent got to sit in business class, Philip Brasor reported in The Japan Times Online. The senior female player on board, Homare Sawa,…

read more

Job Titles And Horoscopes: Your Future Revealed

horo-sm

By ADAM ROTMIL We’ve all seen some fierce job titles, haven’t we? Officer of this. Deputy Director of that. Chief of this. Vice President for that. Brand Ambassador. And of course, the perfectly ambiguous “Partner” – my personal choice for freelancing. It’s hard to tell whether the titles are based on police ranks, the military, Willy Wonka, or the Parliament.…

read more

Howard Nourmand’s Next Giant Leap

Nourmand directs the opening sequence for the CW's Life Unexpected.

  By ADAM ROTMIL Howard Nourmand founded creative studio Grand Jeté nine years ago. He began as a struggling actor, declining the lucrative opportunities that awaited him at his father’s real-estate empire. “I always knew in my heart that I was an artist,” he recalls. Questions remained. What to do, exactly? How to do it, exactly? Howard defined his goals…

read more
previous posts