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Archive for advertising-week-blog

Advice for 20-Somethings from a 20-Something: Holiday Special

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BY SARAH WEEDEN (Editor’s Note: We decided to move this one from last year up to the front of the line this holiday season. It’s good advice. Seriously.) “Dear Sarah, this is my first holiday party at my agency. I’m not much of a drinker – nor am I one to feel pressure from my peers. So, knowing that I…

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Now This Is How You Comment On A Facebook Profile Picture

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BY DOUG ZANGER For the record, it was Punakaiki in New Zealand. Still my favorite comment of all time. Which means I’ll never change this profile pic on Facebook.

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Presentación del libro: Sentimientos, acciones y políticas antiinmigrantes

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La UNAM Los Ángeles y el Consulado General de México en Los Ángeles tienen el gusto de invitar a la comunidad angelina a la presentación del libro Sentimientos, acciones y políticas antiinmigrantes, una compilación editada por Mónica Verea  del Centro de Investigaciones Sobre América del Norte (CISAN) de la Universidad Nacional Autónoma de México (UNAM). La presentación tendrá lugar el…

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The Aesthetics Of Disaster

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By ADAM ROTMIL New York Magazine showed on its front cover the sublime photograph of a powerless New York City, shot from helicopter by the Dutch photographer Iwan Baan, and reviewed here by Phaidon. What I mean by sublime is the classical sense – the art history sense, like when you see a painting of the awesome and terrifying force…

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Will BlackBerry’s Troubles Give Me My Evenings Back?

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By SELENA CAMERON  Confession: I’m completely addicted to my BlackBerry. As a working mom with three kids six and under, it has freed me from my desk and made me more productive than I ever imagined. In fact, my BlackBerry has almost made it too easy to manage the intersection between kids and work. In meetings, while running errands, at…

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#AWIX Multiculturalism: A Celebration

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By RONAI STREATER So here you are: Young, educated, good-looking…and unemployed. You know you want to be in advertising – you’re just not exactly sure which department you fit in. Well, you’re in luck! The good folks over at MediaVest started the Multicultural Media Talent Pipeline (MMTP); a forum that brings together skilled and talented college students and recent graduates…

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Outrunning A Crisis

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By ALLIE WALKER  The importance of communication with clients in times of crisis.     I’m an “almost marathoner”; I was supposed to run my first marathon – the 2012 ING New York City Marathon – on Sunday, November 4th. But then Sandy happened, and the race was canceled. This post is not about my personal journey to the marathon.…

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Audio From Today’s #awscchat: On Chaos

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Seems like this was the right time to tackle this topic. Chaos. It’s everywhere. We invite you to listen to the audio from today’s #awscchat (which is every Tuesday at 10amPT/1pmET/6pmGMT) and follow the threads from today over on Twitter. Q1: When you hear the word *chaos*, your first creative instinct is to __________. #awscchat ^z1 + ^nb Q2: How does *chaos*…

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Dear Advertisers, No Assembly Required = A Sale This Holiday

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BY DOUG ZANGER It is flat-out Griswoldian. And something that has played out for parents since the advent of more-than-one-piece toys. The nighttime/early morning assembly. Last Christmas, I spent 90 minutes putting together a Toys ‘R Us Imaginarium train set that I knew was going to become disassembled in under an hour. There were twists and turns. There were tiny…

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How A Cookie Set The Standard For Engagement

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By COLLIN ARNOLD   The recently completed Daily Twist campaign by Kraft Foods’ Oreo – which featured a smile-inducing, news-inspired Oreo advertisement each day for 100 consecutive days – was created to help consumers worldwide celebrate their inner child and honor the brand’s historic Centennial. But that’s not all it did. The Daily Twist campaign – created by a conglomerate…

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