The #Genderless Advertising Industry?
By KATHY RUIZ Katy Perry might not want to be “one of the boys”, but when it comes to the advertising industry, it seems like there’s no other way to be present but by wearing a ‘stache. Somehow, our industry developed a gender and — not surprisingly — “congratulations! It’s a boy!” As I look around, I ask myself “where…
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- posted at 5:46 pm
- April 8, 2013
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Students, Stop Expecting To Be Spoon Fed
By SARAH AGBOOLA When I started university, one of the first things I did was to start searching for internships and other opportunities to volunteer within film and television. As a budding screenwriter I wanted to get as much of an insight of the industry I wanted to be in as possible. So I did. Shortly after I learnt that…
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- posted at 4:51 pm
- April 6, 2013
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Advertising Week Europe’s Not Over, It’s Just The Beginning
By KATHY RUIZ It’s an understatement to say that the first Advertising Week Europe offered a refreshing glance at the latest updates in our industry, and I’m not referring to the snow blizzard that hit the town when we were there. Piccadilly Circus was turned into Madison Avenue as London was hit by four breath-taking days filled with innovative leaders…
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- posted at 4:48 pm
- April 5, 2013
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AWEurope: England’s Other MASSIVE ‘Round Table’
By AMANDA MONTGOMERY “Forward, forward let us brave, the great world spinning for ever down the ringing grooves of change.” ~ Lord Alfred Tennyson It’s now been a few centuries later since Great Britain’s ordained Poet Laureate first proposed the above ideology; but arguably it’s a call to action almost more relevant today than in times past. Upon further contemplation, it’s…
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- posted at 12:03 pm
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Storytelling and Narrative Persuasion
By ADAM ROTMIL “I guess traditional advertising would be, ‘We’re Gatorade, we have more oranges, go buy Gatorade.’” So said Enyi Nwosu, the director of M&C Saatchi’s central strategy unit, at Advertising Week Europe. The panelists talked about turning stories into sales. M&C Saatchi emphasizes “brutal simplicity of thought.” More about that later. Tom Bradby, political editor at ITV News…
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- posted at 11:53 am
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Loro Hanno Fatto Le Valigie #1: Ambra
By FILIPPO LORENZIN La situazione in Italia è certamente complicata, soprattutto se sei giovane e con un sogno da realizzare. La ricerca di un lavoro (per non parlare di un’occupazione inerente ciò che si è studiato) si fa via via più difficile ogni giorno che passa e, se non bastasse, un ininterrotto fiume di notizie deprimenti non ci dà tregua…
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- posted at 11:19 am
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Mobile Marketing: The Next Big Thing, But, Bring Your Charger
By EDDIE MCCLENAGHAN There’s a good chance you’re reading this on your smartphone or tablet. Mobile devices have rapidly become one of the most important pieces of kit on your person every day of the week. With seemingly limitless apps, internet browsing, social media integration, checking e-mails, texting…the mobile has become essential and a daily part of life. As my…
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- posted at 10:49 am
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A Fine April 1st Whimsy Recap
By KEVIN ROSE Holy Mac & Cheese, Batman. Yesterday, on April 1st, 2013, the internet went absolutely insane. I was so inundated with April fools jokes that eventually I just gave up surfing and pretended like it was still 1999 and the internet wasn’t fun yet. But if you were unlucky (read: oblivious) enough to fall for one of the…
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- posted at 11:55 am
- April 2, 2013
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Seasonal Allergies And A Mild Laugh From A Brand
By DOUG ZANGER Ah, this time of year. As spring blooms beautifully here in the Pacific Northwest, I can see the pollen dropping all over the place. My nose and throat are a little bit off (as it is around this time every year) and the seasonal allergies arrive with fervor. It’s time to get some allergy medicine. Or, should…
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- posted at 8:04 am
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Climbing Everest And Communications: Similar Skill Sets?
By JENNIFER MOONEY As a young woman I often stayed at the hotel right next to the place in which I really wanted to inhabit. Choices had to be made that only my meager income could support. Yet, I still frequented the more posh beachfront with the better cabanas and fluffier towels. This was an art that required me to…
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- posted at 7:10 am
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