Who Says You Can’t Do Something New With Billboards?
Think about it, when was the last time you saw a truly unique billboard? I don’t mean a truly unique photograph or a great Photoshop trick on a billboard either; I mean a truly different idea of what a billboard can do.
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- posted at 1:45 pm
- May 14, 2013
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Get Lost
I quit my job three weeks ago. I know I know. I’m crazy right? I worked for an awesome agency. I had a salary. Heck we even had a fully stocked bar in the middle of the office. So what gives?
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- posted at 9:41 am
- May 7, 2013
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Targeted Television Advertising: The Future Can’t Get Here Fast Enough
Think of all the time you’ve spent as a consumer watching ads that had nothing whatsoever to do with your interests. That’s time we’ll never get back. Wouldn’t that time have been better spent at least watching commercials that meant something to us?
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- posted at 2:30 pm
- March 25, 2013
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The Brand Hashtags of Super Bowl XLVII
If Super Bowl XLVII demonstrated anything, it’s that Twitter has grown substantially in the past year – at least among advertisers. According to Twitter, there were 24.1 million tweets during the game, with 5.5 million occurring during the halftime show alone.
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- posted at 10:01 am
- February 4, 2013
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End It With A Hashtag
Since 1933 Newsweek has been the #2 weekly news magazine, with circulation and ad revenue second only to TIME. All of that ends with the December 31st issue…sort of.
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- posted at 8:33 am
- December 25, 2012
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McDonald’s Invites You To Hashtag Your Way To The 2013 NFL Pro Bowl
The fast food giant began running their first ever TV ad encouraging viewers to join their Twitter conversation.
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- posted at 3:56 pm
- December 4, 2012
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Samsung Gets A Royal Endorsement
Samsung has had some fantastic (and humorous) ads for their Galaxy S III phone lately. The ads have been so good in fact that one can’t help but wonder why they’re not promoting their Galaxy Tab Android tablets with the same wonderful campaign. Maybe now they don’t have to.
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- posted at 12:57 pm
- November 14, 2012
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Why I Love the Ads On My Kindle
Since March I’ve taken advantage of over a dozen offers on my Kindle, and only a few of them were for products or services being offered by Amazon themselves. The rest were all products that I have yet to see advertising for – for the most part because I avoid traditional advertising or, on the web at least, have trained my eyes to see content and not ad banners.
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- posted at 11:49 am
- October 30, 2012
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iPhone 5 Means New Opportunities (and More Work) For Brands, Developers and Agencies
by Olli Siebelt, head of client solutions The Famous Group, Culver City, CA With all the Advertising Week panels and workshops regarding new trends in mobile and content distribution, it only makes sense to take a quick look at Apple’s launch of iPhone 5 and consider what this latest version and iOS6 inclusion means to developers, marketers and ad people:…
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- posted at 10:05 am
- October 2, 2012
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AWSC Around the World: Mobile Advertising Gains Traction in More Countries
By AMY VALE Mobile advertising isn’t just a U.S. thing; it’s gaining traction and acceptance worldwide. That’s even more apparent from a recent report from eMarketer forecasting that growth and reception to mobile advertising in the U.S. and other countries will drive mobile ad spending worldwide to $6.4 billion in 2012, a 60% jump from $4 billion in 2011. The…
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- posted at 9:50 am
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