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Archive for andreana-drencheva

Words In Review: How Creativity Works

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By ANDREANA DRENCHEVA Jonah Lehrer on imagination, creativity and insights. As advertising and marketing professionals, we are all in the creative business. In the business of coming up with new ideas and executing them. Including the people with titles not containing “creative” or “art”. We all have a hypothesis on how creativity works – and rituals and processes to trigger…

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My Career: A Series of Experiments

By ANDREANA DRENCHEVA Doug Zanger wrote a brilliant and inspiring post last week on the benefits of messy careers and how the most important pieces of your career foundation might be building at this very moment. I am the queen of messy career paths. Or at least that’s what my parents say. Jumping from a radio internship to writing for…

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The Quiet Power of Introverts

By ANDREANA DRENCHEVA Hello. My name is Andreana and I am an introvert. Oh, I spent years in denial. Years learning to utter my name and “introvert” in the same sentence. After all: Who wants to be considered shy, arrogant, morose or misanthropic in a society that cherishes outgoing, gregarious and talkative people? In a society whose teachers see extroverts…

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344 Questions to Self-Discovery

By ANDREANA DRENCHEVA I am a book worm; I am probably the easiest person to buy gifts for. It’s simple: Just get me a book. Every Christmas I receive dozens of them — and this Christmas was no different. One of the books I received has been, simply put, addictive. The book is Stefan Bucher’s 344 Questions: The Creative Person’s…

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Saving Lives? Maybe not. Creating Meaning? Definitely.

by Andreana Drencheva When people ask me what I do for a living, I am used to spending 30 or so minutes trying to explain what working on strategy in an advertising agency means. Or to be more precise, what it doesn’t mean. Yes, I did work on that project. No, I didn’t write the dialogue for the commercial. No,…

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