“It’s No Secret,” J.C. Penney Needs This Ad To Resonate With Their Customers
It’s no secret that J.C. Penney was struggling under former CEO Rob Johnson. So if you’re interim CEO Mike Ullman, what do you do? You start by making an apology to your customers.
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- posted at 1:17 pm
- May 1, 2013
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Apple’s Latest iPhone Spot Contains Only 13 Words But Speaks Volumes
In their latest 60 second broadcast ad, titled “Photos Every Day,” Apple claims “Every day, more photos are taken with the iPhone than any other camera.” A mere 13 words of voiceover in a 60 second spot. A very effective 60 second spot.
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- posted at 8:59 am
- April 26, 2013
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Don’t Buy A 16GB iPad
One of the most critical changes to come about with the retina iPad has been the size of the apps in the iOS App Store, particularly those apps in Apple’s Newsstand – and 16GB just doesn’t cut it anymore.
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- posted at 7:00 am
- April 2, 2013
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Amazon’s Gay Marriage Ad… For The Kindle Paperwhite
This is Amazon’s new Kindle Paperwhite commercial; and while the spot takes a notable swipe against Apple’s iPad, it’s the same-sex marriage twist at the end that makes it memorable.
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- posted at 11:45 pm
- February 25, 2013
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Apple’s iPad Advertising Goes Hollywood
What better occasion to debut a new iPad spot than during the Oscars? And what better apps to show during the spot than those used for filmmaking?
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- posted at 9:39 am
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The AWSC Thumbnail: Week Ending 01/25/13
The AWSC Thumbnail is a weekly digest of all of the stuff from the past week that we thought was pretty darn interesting – but didn’t write about – condensed and squeezed into one convenient place.
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- posted at 8:51 am
- January 25, 2013
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Apps For Creatives: Paper
Even though I’ve been using FiftyThree’s Paper app since it came out, I’ve somehow managed to repeatedly miss the opportunity to talk about it or write about it here. It isn’t for a lack of wanting to; I’ve just never bothered simply because I figured everyone in the entire known universe had already taken the plunge.
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- posted at 8:00 am
- January 7, 2013
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The AWSC Thumbnail: Week Ending 01/04/13
The AWSC Thumbnail is a weekly digest of all of the stuff from the past week that we thought was pretty darn interesting – but didn’t write about – condensed and squeezed into one convenient place.
read more- by AWSC
- posted at 9:17 am
- January 4, 2013
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Say Goodbye To The Daily
News Corporation has announced today that The Daily will cease publication on December 15th – with Editor-in-Chief Jesse Angelo moving over to The New York Post.
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- posted at 9:15 am
- December 3, 2012
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Apple’s Ingenious New Magazine Ads Designed To Sell Magazines
While Apple has been more or less omnipresent on televisions this holiday season, they’ve also found a rather clever way of reaching the eyes of magazine readers with the launch of a new print ad campaign this week in Time, The New Yorker, and other publications.
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- posted at 8:24 am
- November 28, 2012
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