Archive for around-the-world

AWSC Around the World Agency Highlight: Made

Made MX

Made was founded by Yosu Arangüena and Cristian Rocha.
 Former Chief Creative Officers of DDB México and Zeta Publicidad.
They have worked for clients like Playboy, Fiat, Volkswagen, Sony ET, XX Lager, Yale, Coca Cola, Casa Cuervo, Säng, FedEx, Gatorade, Dormimundo, McDonalds, Energizer, Philips, Yale and Henkel. They have won at Cannes, Clios and One Show and many other awards.
Made was named…

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AWSC Around the World: Mobile Advertising Gains Traction in More Countries

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By AMY VALE Mobile advertising isn’t just a U.S. thing; it’s gaining traction and acceptance worldwide. That’s even more apparent from a recent report from eMarketer forecasting that growth and reception to mobile advertising in the U.S. and other countries will drive mobile ad spending worldwide to $6.4 billion in 2012, a 60% jump from $4 billion in 2011. The…

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AWSC Around the World Agency Highlight: Anónimo

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Anónimo is an independent agency based in Mexico City, founded in July, 2009, by Raul Cardos, ex President, DDB Mexico & Regional Creative Director, DDB Latina, Horacio Navarro, ex General Manager, Olabuenaga Chemistri and Marco Colin, ex President, Leo Burnett Mexico. Anónimo  was selected by Douglas Rowell of Advertising Week through the “Advertising Roadshow BONUS MX” platform, sponsored by BONUS Creative…

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UNAM-LA Electoral Observatory Mexico 2012

UNAM-LA Panel on Mexican Election 2012

Happy August everyone! With a new month comes tons of new happenings for AWSC Around the World! And one particular event that we recommend putting on your radar is this week’s UNAM Los Angeles Summit discussing the results of Mexico’s Presidential election. Just like the previous conferences, you can expect some fantastic intellectual conversations and several high-profile speakers. The new…

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10 Big Advertising Lessons from a Little Book on Raymond Loewy

by Amanda Montgomery 1986. Dallas, Texas. Enter Amanda C. Montgomery. Hospital Room #228 . 1986. Monaco, France. Exit Raymond Loewy. A charming villa on the Côte d’Azur. If Dickens had jotted down a lesser-known performance piece for his legacy entitled A Tale of Two Friends in Time, you can bet that Raymond Loewy and I would be cast as the…

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