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Archive for awsc-advice-column

6 Ways To Push Through Writer’s Block

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By KATIE LEWIS Just as there’s no wrong way to eat a Reese’s – remember that one?! – there’s no wrong way to set up your writing environment. Sometimes I write curled up on my huge couch with the TV on as background noise; other times I sit up perfectly straight at my home office chair – which is held…

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Is It Love – Or Is It Lust?

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By JEFF BARRY When you stumble upon the big idea or hear the perfect headline, it has a certain rhythm or music to it – at least that’s what my boss tells me. He says, “It’s like falling in love.”  I recently attended a taping of NBC’s The Voice, the premise of which includes four judges who blindly choose contestants…

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How To: Increase Subscription Numbers & Keep Opt-Outs Low

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By MARY FOSTER Over here at Emma, we love interacting with our customers and fans on Twitter and Facebook because it gives us the ability to spark a discussion easily – and to learn from a pretty big range of opinions. In a quick poll on Twitter, we asked: “What’s the most common reason you unsubscribe from an email?” Later…

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How To: Grow Your Email List From 1k To 5k In 3 Months

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By KATIE LEWIS If I learned anything from The Wonder Years, it’s that having friends on your side makes dealing with girls and bullies easier. When it comes to growing your email list, those same buddies who put up their fists for you in the schoolyard can do wonders (har har) for generating buzz and taking your audience places that…

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Dear Students, Creativity Is Personal

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By ALEX GAVIN Well guys, I just wrapped up my studies as a copywriter. And when I say “just wrapped up”, I don’t mean that I finished within the last six months, or even six weeks. I mean that I literally just finished. And though we have culturally mangled the word literally into its currently unrecognizable state (www.weareliterallyexaggerating.com), my usage…

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Advice For Recruiters From A 20-Something

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By SARAH WEEDEN Up until now, 100% of my advice has gone toward 20-Somethings who, like me, are relatively new to the industry. But, after a recent interaction I had, I realized that my advice may be helpful to more than just my peers. It’s viewed that young 20-Somethings’ first job out of school is an easy gig. Writer’s note: …

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Competing Against Complacency

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By SEAN McCORMICK I’m coming up to the five-month mark at the “new gig”. The honeymoon is over and my workflow is in full stride. I’m fully acquainted with the intricacies of the group and it’s been vocalized that I’m fulfilling the expectations of the position. While this should be reassuring, this isn’t for me. My father not only preached,…

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Social Media Is Simple

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By ROBERT PETERSON It’s probably the easiest form of media to take advantage of when it comes to branding and interacting. Aside from the simplicity, it is also the most important form of media when trying to attract, build and sustain consumerism. So why do we get it so wrong? Why are we inherently screwing it up so people avoid…

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Multiculturalism: Unfolding The Dynamic

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By MARY BAGLIVO America is experiencing a demographic surge that compels every marketer to sit up and pay careful attention. Figures from Catalyst’s study People of Color Buying Power in America April 2012 pegged the buying power of African Americans, Asian-Americans, Latinos and Native Americans at $661 billion in 1990. In 2010 they estimated this buying power had boomed to…

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Less Creation, More Curation

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Can Brands Solve Our Content Confusion? By SUSAN CREDLE, CCO, Leo Burnett USA Honey Boo Boo Child. You had better redneckognize her. That was the buzz I heard. So I Googled her. 78,000,000 results came up. I made it through three. Last week, as I was watching CBS This Morning – how terrific for a North Carolinian, me, to start…

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