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Archive for awsc-student-section

Hyundai With The Pipe Job

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By MELISSA WONG Emotional advertising that went a bit too far. Hyundai’s latest advert went viral on YouTube, after it was banned from being showed to the public on TV. It showed a man attempting to commit suicide in his garage, and as “Now 100% water emission” flashes up on the screen he walks off. Yes, it is brutal. And…

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The Influence Of Words And Its Relationship With Imagery

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By NICOLA MANUEL Children will go out of their way to create their own world. It is the imagination that is more than often captured through drawings. Drawing really is a talent that becomes evident whilst you are at a young age. You are greeted with objects from books, magazines and programmes filled with imagery. It jumps, shouts and excites…

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Morrissey and Princess Diana: Visual Mass Media and Language

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By NICOLA MANUEL Morrissey and Princess Diana. Not a connection that you make directly right? Well, this is unless you’ve visited ‘Objects in Mirror are closer than they appear’ at the Tate Modern. With a swift walk through the door, you are plunged into darkness with only the flickering of lights appearing in the form of projections upon the wall.…

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Students, Stop Expecting To Be Spoon Fed

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By SARAH AGBOOLA When I started university, one of the first things I did was to start searching for internships and other opportunities to volunteer within film and television. As a budding screenwriter I wanted to get as much of an insight of the industry I wanted to be in as possible. So I did. Shortly after I learnt that…

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Loro Hanno Fatto Le Valigie #1: Ambra

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By FILIPPO LORENZIN La situazione in Italia è certamente complicata, soprattutto se sei giovane e con un sogno da realizzare. La ricerca di un lavoro (per non parlare di un’occupazione inerente ciò che si è studiato) si fa via via più difficile ogni giorno che passa e, se non bastasse, un ininterrotto fiume di notizie deprimenti non ci dà tregua…

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The Physicality Of Books Must Remain Intact

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BY NICOLA MANUEL The library doors open and you are faced with a vast amount of books. Books that are so beautifully rested, calmly sitting on the shelf waiting for that moment when your hands will reassuringly hover and rest upon them. The front cover dances out at you. That friendly type and image playing visions ’round your head. That…

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Punti di Vista: Silvia e Elisabetta

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BY FILIPPO LORENZIN   Eccoci giunti alla seconda tappa del nostro viaggio nel mondo degli studenti di tutto il mondo; la volta precedente abbiamo chiacchierato con Nickolas, uno studente statunitense appassionato di graphic design e Lorenzo, ragazzo italiano che studia Scienza naturali. Quello che state leggendo è un articolo un pò speciale: innanzitutto è scritto in italiano – il primo…

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Interviewing As An AD

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By JOSEPH GEBERT Pumpkin carving, haunted houses, caramel apples, and plenty of scary experiences are all signs that Halloween is close. This Halloween, I had a particularly frightening encounter. No, it wasn’t a haunted house. It was a big interview with some important people that could decide my future. Before we can make it to our dream jobs, we have…

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New, Awesome Ideas & Old School Tools

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By CHRISTINA SEMAK  Lately I’ve been hearing a lot about “innovation” and “creativity” – which to me sounds like a lot of talk about how we can use bells and whistles to make advertising suck less. The approach that I’m seeing from a lot of agencies is thinking up super “creative” interactive, digital campaigns and real-life stunts that turn into…

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My Imaginary AWIX Experience

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By RANDALL HEAD Advertising Week 2012 was incredible! Amazing speakers, captivating presentations, insight on the latest technology and even great musical guests! What more could I have asked for? A plane ticket and week off of school would have been nice. Unfortunately, the life of an overly-involved advertising senior allows for no such things. That’s why I experienced Advertising Week…

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