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Archive for awsc

2013: The AWSC Road Ahead

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BY DOUG ZANGER First off, Happy New Year to everyone. Hope that you’re shaking off the cobwebs from last night (this morning) and are ready to hit the ground running in 2013. We are. At least the latter of the two. The new year signals new beginnings and change — and we’re no exception. Throughout the year, we’ve been working…

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AWSC Around the World: Mobile Advertising Gains Traction in More Countries

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By AMY VALE Mobile advertising isn’t just a U.S. thing; it’s gaining traction and acceptance worldwide. That’s even more apparent from a recent report from eMarketer forecasting that growth and reception to mobile advertising in the U.S. and other countries will drive mobile ad spending worldwide to $6.4 billion in 2012, a 60% jump from $4 billion in 2011. The…

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Find Your 9-To-5 Sugar High

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By MOLLY DeLONG Starbursts, Skittles, M&M’s, chocolate cupcakes, red velvet cupcakes, Swedish fish, brownies. Did I mention cupcakes? The one thing these things all have in common? Sugar! If someone asked me to sum up my company’s culture in one word, then I would have to say “sugar”. Nowadays, it is expected that creative companies have “cool” culture, crazy company…

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Stick And Move

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By KEVIN ROSE I’m a new writer here and I’ve already learned a very valuable lesson: Stick and Move.  Recently, we’ve been moving in a much more aggressive direction. I think that’s great. Let’s push the envelope and make people think. React.  In adjusting to this motif, I wrote a piece about the Westboro Baptist Church. I put a lot…

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This Week’s Theme: Heritage & History

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By NEWBEAR Who are you? What are you? Who and what will you be? Legacies are defined by time and circumstance. Tradition, an inheritance to be valued by those who seek to carry on the time-tested legacies of greatness achieved. Want an indicator of future performance? Take a look at past results. Want to affect change? Often, the only tools…

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How: To Pick The Right Headshot

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BY DOUG ZANGER The headshot. It’s your calling card. It’s that thing on your profile that allows a potential employer to think, “yes, that looks like someone I want to hire” or “now that’s an a**hat.” Your headshot says a great deal about you. And there are definitely some routes that you may want to consider here as you get…

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AW Around the World Recommends: LA Movie Premiere of “Colosio” Tuesday July 3rd @ UCLA

UNAM-LA + UCLA Present Colosio
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The Socially Flawed Agency Model

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By KATERYNA TOPOL Let’s talk about the advertising agency model. We all know that the old, traditional system is flawed – and that those who strive for a better one rebuilt their departments in accordance by joining the digital and traditional portions of their agencies into one. And that makes complete sense. But it’s not enough. A light turned on…

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Drinking In Creativity

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By KATE FAVROW Four months. That’s how far in advance we had to book our tour. No, it wasn’t a cruise to the Greek Isles or a guided wine tasting through Napa Valley. It was a tour of the Boulevard Brewery in Kansas City. Not long after I started drinking beer, my dad introduced me to one of his favorite…

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Inspiration All Around

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By ROBERT PETERSON Inspire me. Inspire yourself. Inspire someone else. From time to time, we all need something to inspire us. To push us over the edge of creativity in an effort to create something truly great. Personally, I sometimes sit on my couch looking for a great idea for some product or brand and feel like I’m never really…

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