Brands And Visual Storytelling: Instagram
By JAY SCHMIDT I’ve been sucked into the world of Instagram. Soon after the photo-sharing mobile app was made available for Android users, it quickly established itself as a personal favorite and a daily must-have. Like every other social tool I use, it takes a little while to discover the individual benefits and how to best leverage the application to…
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- posted at 11:40 am
- July 20, 2012
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Chevy Celebrates Gay PRIDE In The Motor City
By LEONE KRAUS General Motors (GM) has stepped up to the plate to produce engaging campaigns targeted to the LGBT community. In its latest ad campaign – which was developed to support Pride Month in the Motor City – a younger car comes out as being electric. This campaign is clearly a play on the coming out process, which can…
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- posted at 12:53 pm
- June 18, 2012
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Advertising Should Work Like Videos That Go Viral
By LUKE HAUSMAN “We don’t just enjoy now. We participate.” ~ Kevin Allocca Kevin Allocca, manager of Youtube’s trends, gave a talk on why some Youtube videos become viral sensations. That’s a good question: Why? There are hundreds (thousands?! millions?!) of videos uploaded to Youtube every minute. Each one, potentially, can go viral. So why is it that very few…
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- posted at 5:45 pm
- June 13, 2012
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