007 + Heineken = Buzzworthy, Controversial Ad Campaign
By ROBERT WAGNER What do you get when you change 50 years of cinema history? That’s precisely what Heineken hoped to find out with their new ad “Crack the Case” featuring Daniel Craig as James Bond. With the Bond franchise now 50 years old and the 23rd Bond film “Skyfall” due in theaters next month, Heineken not only paid a…
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- posted at 10:22 am
- October 3, 2012
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Music, Advertising And Sin
By RYAN THOMAS It’s been the centre of every policy fight surrounding P2P downloading, fair use, and digital manipulation for the last 20-plus years – it was only two years ago that the recording industry was seriously considering suing Girl Talk. He infuriated the established music industry by remixing other peoples songs into something completely unrecognizable – and just as Top 40-ready. When the cease…
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- posted at 3:31 pm
- July 9, 2012
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