Archive for imagine-how-creativity-works

Words In Review: How Creativity Works

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By ANDREANA DRENCHEVA Jonah Lehrer on imagination, creativity and insights. As advertising and marketing professionals, we are all in the creative business. In the business of coming up with new ideas and executing them. Including the people with titles not containing “creative” or “art”. We all have a hypothesis on how creativity works – and rituals and processes to trigger…

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