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Archive for jake-watt

Brand Is People!

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By JAKE WATT I’m in a coffee shop. Its textures are warm in a highly saturated, Instagram filter kind of way. Think “Toaster” – but not terrible. The opening of a register and the quiet taps of a nearby shoe fill the room quasi-melodic with sound. I’m here with my phone; it’s the only person that I know in Portland,…

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Don’t Listen to Me: I’m Just a Guy on the Internet

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By JAKE WATT Green light engaged. Webcam focused on my grizzled features, I reached for the coffee and recoiled as the liquid hit my lips. Cold, sharp, stale – it gave a welcome spark to my tired eyes. I cleared my throat. A small black window hung above my laptop. From the other side watched a curious and hopeful group…

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Words In Review: Damn Good Advice (For People With Talent!)

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By JAKE WATT Set the scene: It is the first weekend of April. I am on Flight 1240 – Miami to Charlotte with service to Pittsburgh. It’s mid-flight somewhere above the Eastern Seaboard, speeding in and out of cloud cover, waning daylight shining off the plane’s exposed steel frame. I’m fighting off sleep like a high school student sitting in…

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Friendly Advice: Take Notes

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By JAKE WATT Write everything down. Every idea you have that’s worth its salt – no matter the time or situation. Picture this: You receive a brief and it’s fantastic. You begin your process, whatever that might be – staring at your creative partner’s shoes a la Luke Sullivan, going outside for fresh air, handstands, etc. And…nothing. So you wait.…

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#awscchat Chapter 20: On How to Make Work Fun

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Fun. Funner. Funnest. A question. A quote. A deepening. A look forward. BY NEWBEAR [View the story "#awscchat Chapter 20: On How to Make Work Fun" on Storify]

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AWSC City Guide: Pittsburgh

BY JAKE WATT I’m extremely intrigued by the concept of not looking like a moron in a new city. This notion of knowing where to go and what to say, man…it’s radical, I know. Thankfully we have this digital media thing to aide us in our travels. Our pockets now house the maps that used to take us across the…

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#awscchat Chapter 19: On Standing Out From the Crowd

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My Week With Howard

By JAKE WATT “Outdoor advertising is great, the only problem being that it is outdoors.” Over the past week I’ve been hanging out with one of my heroes, 60’s ad man Howard Luck Gossage. A character who rebelled against the Mad Men of the day, while patently rejecting the fame and responsibility to the client’s bottom line that came along…

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#awscchat Chapter 17: On Strengths

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Against. For. Against. For. The Case of QR Codes.

By JAKE WATT The Backstory I was with a group of my college buddies visiting from out of town, many of whom had never been to or even possessed any working knowledge of Miami outside of a particular Will Smith song. As we walked around Miami’s Financial District – where I call home – my friend, an engineer, questioned rather…

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