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Archive for jay-schmidt

APPtitude Adjustment: 5 Apps For Adland Dwellers

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By JAY SCHMIDT In the late Summer of 2012, I joined CivitasNow – an adaptive media agency – as the Director of Development. My company is a three-person startup and our success relies on our ability to be nimble, fluid and efficient. We have to be as inventive as possible when it comes to maximizing our resources, and we’re always…

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AWSC Mini-Nit: The Human OnStar

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By JAY SCHMIDT I don’t know if I look like some sort of geography whiz kid – or just a trustworthy dude with a boatload of landmark-related info – but I am routinely asked by strangers to assist them with directions. On average, it happens about three times per week. I always play the good citizen role and help out,…

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Brands And Visual Storytelling: Instagram

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By JAY SCHMIDT  I’ve been sucked into the world of Instagram. Soon after the photo-sharing mobile app was made available for Android users, it quickly established itself as a personal favorite and a daily must-have. Like every other social tool I use, it takes a little while to discover the individual benefits and how to best leverage the application to…

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Ping Pong

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By JAY SCHMIDT A few weeks back in the #awscchat, the discussion was revolving around how to keep things fun at work – especially in the midst of the perceived day-to-day chaos swirling around us. Admittedly, I don’t have the most exciting time at my job. I’m in account management, which means a couple of things: 1). Even when I’m…

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#awscchat Chapter 6: On First Years In The Biz

View the story “#awscchat Chapter 6: On First Years In The Biz” on Storify]

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Holiday Traditions | Family, Food and Football | The Lions Share

by Jay Schmidt My Thanksgiving tradition is slightly masochistic. It’s not entirely my fault. I blame my loyalty to pro football, namely the Detroit Lions. As clockwork as the Macy’s parade, the Lions appear on national TV every Thanksgiving shortly after noon. To celebrate this rare day when Detroit football is in the spotlight, I have my entire morning planned around…

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#aw8: Get Schooled!

By Jay Schmidt “I wish this was around when I was in college.” These were my words to Chegg co-founder Aayush Phumbhra following the Get Schooled! panel. Phumbhra smiled, as if he had already heard that wishful lament, oh, a million times. He probably has.

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#aw8 Interview: Kenny Ochoa l SVP l Warner Bros.

by Jay Schmidt After the Fast Company Talent Summit, I caught up with panelist Kenny Ochoa, Senior Vice President of Creative Sync Licensing and Soundtracks at Warner Bros. Records. Kenny and the other panelists were in agreement that now more than ever, talented musical artists need to expand into other media channels and develop brand partnership opportunities in order to…

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Two Agencies, Two Social Styles

by Jay Schmidt I’ve used Twitter as my main social media vehicle for several years and during that time I’ve developed a loose set of unwritten rules. “Tweetethics” if you will.   My number one rule for Twitter is to check your @ mentions regularly and if possible, try to respond to any mentions quickly so that there isn’t a…

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88 Days of Great Creativity: Charles Barkley: Role Model l Nike | Wieden + Kennedy l Portland

Stark. Aggressive. Poignant. Those are the words AWSC family member Jay Schmidt uses to describe this spot today. Barkley’s words dug even deeper when he was 12. “That’s a crucial time – when you start to develop role models and people to look up to. This made me think twice about who my heroes should be,” Jay said.

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