Getting Engaged With Wired NXT At Advertising Week Europe
By JEFF BARRY When Rebecca Miskin, Digital Strategy Director for Hearst Magazine UK, claimed that consumer engagement is stronger than a brand’s number of fans/followers, she was onto something. Surely she wasn’t the first person to say it, nor will she be the last; either way, I couldn’t agree more. Welcome to Advertising Week Europe’s ‘Wired NXT,’ where 6 of…
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- posted at 10:27 am
- April 5, 2013
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Bringing A Hero To Life
By JEFF BARRY I’ve been a hardcore gamer since the ripe age of 3. Yep, three years old – from the first time my dad brought home Nintendo to the time that I discovered the world of online gaming. Granted, I’ve had to cut back in recent years due to that whole professional career thing. But when the opportunity presented…
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- posted at 4:09 pm
- March 12, 2013
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Sweat The Small Stuff
By JEFF BARRY Whether we want to admit it or not, we are self-centered artists. Our industry – the ad industry – was built on egos. Sure, some of us – like yours truly – would love to work on brands that make a difference. But, in the end, it almost always boils down to winning and sharing our success…
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- posted at 12:46 pm
- January 25, 2013
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Walk Away. Right Into Your Next Great Idea.
By JEFF BARRY Today, I had an epiphany. OK, that’s not 100% true because I’ve put this thought into practice many times before. Either way: At some point it dawned on me that creative or not, we’re constantly surrounding ourselves with things that remind us of our assignments. Whether we’re having lunch or drinks with co-workers, assigned a pet food…
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- posted at 3:54 pm
- December 26, 2012
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Is It Love – Or Is It Lust?
By JEFF BARRY When you stumble upon the big idea or hear the perfect headline, it has a certain rhythm or music to it – at least that’s what my boss tells me. He says, “It’s like falling in love.” I recently attended a taping of NBC’s The Voice, the premise of which includes four judges who blindly choose contestants…
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- posted at 12:12 pm
- October 26, 2012
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AWSC My First Year: Jeff Barry
By JEFF BARRY Welcome To The Real World It was February 2008; I had just graduated college a few months prior after an academic stint that would have made Van Wilder blush. I was starting my first full-time job as an account guy for RPA and my excitement was palpable. The commute was arduous – as I drove nearly three…
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- posted at 11:28 am
- August 22, 2012
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Let’s Get Integrated
By JEFF BARRY Each and every day, we strive to create the very best product possible – not just for our clients and those who judge our work but, more importantly, for ourselves. We are all perfectionists in our own right; after all, each project we undertake is a testament to our own conceptual ability. One source of creative inspiration…
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- posted at 10:26 am
- August 8, 2012
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Find Your Coachella
By Jeff Barry You’re tired. You’ve hit a wall. You’re on your fifteenth revision. The direction changed again and the job is two weeks overdue. It’s just another day in advertising. We work in an industry where people pride themselves on avoiding vacation days like the plague, leading to burnout. But what happens to an industry built on creativity when…
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- posted at 10:14 am
- May 4, 2012
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#awscchat Chapter 21: On Focus
Bring into focus. Adjust. Concentrate. And converge. BY NEWBEAR [<a href="http://storify.com/advertisingweek/awscchat-chapter-21-on-focus" target="_blank">View the story "#awscchat Chapter 21: On Focus" on Storify</a>]
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- posted at 4:08 pm
- April 16, 2012
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