Life On The Edge
Communications success is predicated upon two-way delivery. And that includes the fruitful landing of information and positive public engagement. To “land” we are required to fully immerse with both the client’s challenge and the outside world. Process for the sake of it is costly and “tail chasing.” Have the right equipment to launch the “right” idea is to deliver and realize results.
read more- by AWSC
- posted at 11:43 am
- May 2, 2013
- 0Leave a comment
Peace, Love And The 24-Hour News Cycle
By JENNIFER MOONEY There is lot’s to feel badly about. Nora Ephron wrote that she felt badly about her neck. Aging creates new lumps, bumps, lines, and dark spots that seem to come about overnight. We wonder is it cancer and then – no I just don’t look as I once did. And the smarter among us are grateful to…
read more- by AWSC
- posted at 11:46 am
- April 24, 2013
- 0Leave a comment
Climbing Everest And Communications: Similar Skill Sets?
By JENNIFER MOONEY As a young woman I often stayed at the hotel right next to the place in which I really wanted to inhabit. Choices had to be made that only my meager income could support. Yet, I still frequented the more posh beachfront with the better cabanas and fluffier towels. This was an art that required me to…
read more- by AWSC
- posted at 7:10 am
- April 2, 2013
- 0Leave a comment
Women, Our Seat At The Table Is Bold, In Command And Powerful
By JENNIFER MOONEY No one said it would be easy. Being a woman (in business has its challenges.) Thankfully we are no longer relegated to the Brooks Brothers navy suit with the requisite ribbon tie. We have options. We get to be female, proud, and bold. We have arrived. And we get to look pretty good while doing it. We…
read more- by AWSC
- posted at 5:58 pm
- April 1, 2013
- 0Leave a comment
Who Are You?
By JENNIFER MOONEY Like Peter Townsend asked, Who are you? The table is rectangular and seats 20. The sun streams in through the southern windows. It is 8:40 am on a Tuesday. The senior management group meets weekly. The Chief Communications Officer (CCO) sits to the left of the CEO. They have worked together for nearly a decade. The facility…
read more- by AWSC
- posted at 1:24 pm
- January 24, 2013
- 0Leave a comment
Communications Of Scale
When madness is the medium, the story must be told. By JENNIFER MOONEY On its face, communications appears to be about words and images. Their intersection and their nuance. It’s about what we put out there and what comes back. It’s a well-honed – and stealth – boomerang. It is the articulation and deployment of the thought, and the resulting…
read more- by AWSC
- posted at 1:33 pm
- December 17, 2012
- 0Leave a comment
Today: Public Relations Is A Bit Different
By JENNIFER MOONEY Paul Simon once sang, “These are the days of miracle and wonder.” Bruce Springsteen just released his first studio album in years – dedicated to the plight of common working folk. President Obama’s re-election was filled with the lyrics penned by The Boss. We, the people, named you both our bosses, the working person’s senior managers. We…
read more- by AWSC
- posted at 11:55 am
- December 12, 2012
- 0Leave a comment
Hamlet Knew: Good PR Is Always Advised
By JENNIFER MOONEY Some of us self-flagellated in college and took four semesters of Shakespeare. Pure torture. Are we better for it? Not so much. Years later: The Hamlet pronouncement of “Something is rotten in the state Denmark” has never been more relevant. Not for the Danes, per se, but for reputations and challenges around the globe. Take our “democratic”…
read more- by AWSC
- posted at 1:53 pm
- November 29, 2012
- 0Leave a comment
Camelot Character Count: R U What U Text?
By JENNIFER MOONEY I was recently told that I am really just a solid Midwestern girl who married her high school boyfriend and has done the right things in life. It’s true; I was married to him once. And I spent the first 35 years of my life apologizing for being a Midwesterner. We are hearty, predictable, and solid, have…
read more- by AWSC
- posted at 3:29 pm
- November 12, 2012
- 1Leave a comment
Whole People
By JENNIFER MOONEY We work long and hard. In the business of client services, it’s about serving clients, retaining them and earning new ones. It’s about being available 24/7 and forecasting business challenges. Those of us who retain clients are ahead of the pack in our thinking, motivation and persistence. We also know how to have relationships. We are trusted.…
read more- by AWSC
- posted at 12:58 pm
- August 15, 2012
- 1Leave a comment
