Archive for kateryna-topol-2

#awscchat Chapter 19: On Standing Out From the Crowd

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#awscchat Chapter 15: On Beautiful Things Part 2

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Understanding Social Media Worth

By KATERYNA TOPOL Social media is a big deal. We have conferences exclusively dedicated to social media. It is an essential portion of the marketing mix for nearly everything and everyone. We understand it, and supposedly, so does everyone else. But do they? Do you? “Sure!” you say. “We understand that our consumer group is on it, we understand how…

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#awscchat Chapter 15: On Beautiful Things Part 1

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#awscchat Chapter 13: On Meaningful vs. Effective Communication

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#awscchat Chapter 12: On Fear

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#awscchat Chapter 11: On Love. Of the Biz.

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The Grilled Cheese Radio: Building Brand Awareness One Tweet At A Time

By KATERYNA TOPOL Creating brand awareness is one of the most challenging things out there because you cannot force word of mouth. Social media made people smarter – but bought opinions will always be revealed as such, so how do you get people to talk about your brand organically? The basic necessity is that your brand has to be worthy…

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Not Everyone is Into Christmas (The Way You See Christmas)

by Kateryna Topol Here is something that a lot of people might, and do, find shocking: I don’t care about Christmas. Yes, I do have a heart. It’s quite big and friendly. My lack of caring takes root elsewhere – I was born and raised Ukrainian. So consider this your brief Eastern European Cultural Education Seminar. We are Christian Orthodox,…

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#awscchat Chapter 8: On 2012 Predictions

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