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Archive for kateryna-topol

The Social Revolution

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Think back to 2004, that moment when someone asked you if you had joined Facebook yet. You may have been one of those people who thought about it a little.

“Why should I? Everyone else is doing it though so maybe I will too”.

But did you think, back than in 2004, that this Facebook thing would kickstart a revolution of socially interactive sites that will create a whole new industry and jobs for hundreds of communications graduates?

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Where Is The Future Of Video?

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By KATERYNA TOPOL What do you do on YouTube? Last week, YouTube’s Jamie Byrne showed me a whole new side of YouTube as a platform for a brand to exist on. I am aware that the site had been recently improved in many ways – such as channel subscriptions, branded pages and more detailed insights – but I have never…

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The Future Is Not In The Flying Cars

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By KATERYNA TOPOL Last week I had an opportunity to see one of Rory Sutherland’s talks as a part of the Fast Forward Advertising and Marketing Week Canada. If you have ever seen Rory talk, then you know it is as enlightening as it is entertaining. Sutherland’s background is in behavioural economics, so it only makes sense that his talk…

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Your Client Cares: The Cassies Awards

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By KATERYNA TOPOL A while back, we talked about awards and how important they are for advertising creatives – for many, a prestigious award is a giant step forward into their career. But in Canada, there is a different kind of awards show: The Cassies – awards that reward work based on actual results. This awards show has been around…

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Nothing Is Free

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By KATERYNA TOPOL The other day I read a fantastic article by Jacoub Bondre, The New Social Contract, which led me to my keyboard. Changes in the Instagram policy were big news. So big that they took over the importance of the gun policy debate in the United States during a very sensitive time. The panic spread across the social…

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Google+ Hangout: The #awscchat On Clarity

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Oh, that ever-elusive quality or state of being clear. Newbear wielded his want for improved leadership sledgehammer. Zanger closed his eyes and peered deep into his personal reservoir of Zen. And Quip Magazine founder – and #AWSC darling – Kateryna Topol joined the boys to edit them live. Clearly. The main questions: Q1: How important is *clarity* to the creative…

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The Nature Of Influence

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By KATERYNA TOPOL  A while back I saw a presentation at NXNEi called Project Butterfly, Escaping The Net. The project, conducted by Daniel Berkal from The Palmerston Group and Seattle’s Cole & Weber United, concentrated on the idea of what it means to be “social”. The starting point is quite obvious: Is the Web actually making us more social –…

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Fast-Track Into The Future Of Advertising

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By KATERYNA TOPOL Every year people ask me why I go to Advertising Week. In response, I often stare at people in confusion…I mean…why not? “Doesn’t it makes sense to go to Advertising Week when you work in advertising,” I wonder aloud. Then I remember that different people have different ways of staying relevant, and week-long conferences may just not…

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AWIX: The Advertising Shark Pool

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By KATERYNA TOPOL Let’s talk about the usual. Something everyone in this industry hears or says at least once a month, if not once a week: Think outside the box. It’s a common saying – one of those sayings people throw around like empty promises. It sounds easy. It sounds like common sense – like you can just go ahead…

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AWIX: Long Live Advertising

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By KATERYNA TOPOL Why do we consistently try to kill things? A couple years back, we tried to kill print. We tried and tried, but it fought back. Look at it now – the shelves of convenience stores are still filled with magazines and pocket-sized books. The best ads are still in print and Luerzer’s Archive is not going anywhere any…

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