Chain Of Command
By KATERYNA TOPOL One of the inherent things that comes with a career in advertising is that you are actually busy. All the time. The agency is like clockwork: there are many people involved and they all set each other in motion, one person at a time. All it takes is one person to slow the entire process down. As…
read more- by AWSC
- posted at 10:56 am
- September 6, 2012
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The Socially Flawed Agency Model
By KATERYNA TOPOL Let’s talk about the advertising agency model. We all know that the old, traditional system is flawed – and that those who strive for a better one rebuilt their departments in accordance by joining the digital and traditional portions of their agencies into one. And that makes complete sense. But it’s not enough. A light turned on…
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- posted at 9:20 am
- June 29, 2012
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Why We Compromise
By KATERYNA TOPOL Author’s note: Upon completion of this story, I’ve realized that its contents are nothing new to those of us who are already in the industry – those who would benefit from it are the students and the juniors. This is the big, bad, awesome advertising world. Imagine an ad: Produced by a major advertising agency, shot by…
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- posted at 4:29 pm
- April 16, 2012
- 1Leave a comment
