4 Tips for Engaging LGBT Consumers
By LEONE KRAUS Earlier this week, Doug Zanger (the guy who kind of runs this thing) posted this great piece, which highlights a 1970’s pop song that was written for a television spot for Crocker National Bank In California. The bank wanted a unique way to reach a younger crowd and chose to highlight a young couple marrying to convey…
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- posted at 11:38 am
- April 25, 2013
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Endorsing The First Active Gay Pro Athlete
By LEONE KRAUS Coming out as gay and being a professional athlete is not something that people are used to hearing. The sports world has historically been riddled with homophobia, causing lesbian, gay, and bisexual athletes to remain silent about their sexual orientation due to fear of rejection within their teams and the sport community. Earlier this month, Nike changed…
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- posted at 1:59 pm
- April 23, 2013
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Holiday Campaign Highlight: Yep, Love Does Come In Every Shade!
By LEONE KRAUS One of my favorite holiday campaigns this year comes from my favorite khaki and scarf store, The Gap. The Love Comes In Every Shade holiday campaign throws out the Santa and reindeer sweaters (okay, it never had those…I don’t think) and celebrates the holiday season with a colorful array of holiday clothing gifts. Interwoven into its colorful…
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- posted at 9:34 am
- December 13, 2012
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LGBT Advertising: An Interview With GLAAD
By LEONE KRAUS The not-for-profit GLAAD – Gay and Lesbian Alliance Against Defamation – has helped push forward the design and implementation of LGBT-focused marketing campaigns by brands. I recently caught up with Herndon Graddick, President of GLAAD, to discuss the organization’s great work and the future of LGBT-focused marketing campaigns. Q: What does the GLAAD acronym stand for and what’s the organization’s…
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- posted at 3:32 pm
- October 2, 2012
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Thank You, San Francisco Pride!
By LEONE KRAUS Over the years, I’ve been to a lot of Pride festivals. I’ve been to San Diego Pride, San Francisco Pride, Brooklyn Pride, New York Pride, Washington, D.C. Pride, and a variety of others both large and small. Pride is the time of year when millions of LGBT individuals (like myself) and our allies gather en masse to…
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- posted at 3:28 pm
- June 29, 2012
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Chevy Celebrates Gay PRIDE In The Motor City
By LEONE KRAUS General Motors (GM) has stepped up to the plate to produce engaging campaigns targeted to the LGBT community. In its latest ad campaign – which was developed to support Pride Month in the Motor City – a younger car comes out as being electric. This campaign is clearly a play on the coming out process, which can…
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- posted at 12:53 pm
- June 18, 2012
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