4 Tips for Engaging LGBT Consumers
By LEONE KRAUS Earlier this week, Doug Zanger (the guy who kind of runs this thing) posted this great piece, which highlights a 1970’s pop song that was written for a television spot for Crocker National Bank In California. The bank wanted a unique way to reach a younger crowd and chose to highlight a young couple marrying to convey…
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- posted at 11:38 am
- April 25, 2013
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Amazon’s Gay Marriage Ad… For The Kindle Paperwhite
This is Amazon’s new Kindle Paperwhite commercial; and while the spot takes a notable swipe against Apple’s iPad, it’s the same-sex marriage twist at the end that makes it memorable.
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- posted at 11:45 pm
- February 25, 2013
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Holiday Campaign Highlight: Yep, Love Does Come In Every Shade!
By LEONE KRAUS One of my favorite holiday campaigns this year comes from my favorite khaki and scarf store, The Gap. The Love Comes In Every Shade holiday campaign throws out the Santa and reindeer sweaters (okay, it never had those…I don’t think) and celebrates the holiday season with a colorful array of holiday clothing gifts. Interwoven into its colorful…
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- posted at 9:34 am
- December 13, 2012
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LGBT Advertising: An Interview With GLAAD
By LEONE KRAUS The not-for-profit GLAAD – Gay and Lesbian Alliance Against Defamation – has helped push forward the design and implementation of LGBT-focused marketing campaigns by brands. I recently caught up with Herndon Graddick, President of GLAAD, to discuss the organization’s great work and the future of LGBT-focused marketing campaigns. Q: What does the GLAAD acronym stand for and what’s the organization’s…
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- posted at 3:32 pm
- October 2, 2012
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Thank You, San Francisco Pride!
By LEONE KRAUS Over the years, I’ve been to a lot of Pride festivals. I’ve been to San Diego Pride, San Francisco Pride, Brooklyn Pride, New York Pride, Washington, D.C. Pride, and a variety of others both large and small. Pride is the time of year when millions of LGBT individuals (like myself) and our allies gather en masse to…
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- posted at 3:28 pm
- June 29, 2012
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Chevy Celebrates Gay PRIDE In The Motor City
By LEONE KRAUS General Motors (GM) has stepped up to the plate to produce engaging campaigns targeted to the LGBT community. In its latest ad campaign – which was developed to support Pride Month in the Motor City – a younger car comes out as being electric. This campaign is clearly a play on the coming out process, which can…
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- posted at 12:53 pm
- June 18, 2012
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Diversity Makes “The White Dude” Creative
(Author’s Note: Just finished reading How To Be Black by Baratunde Thurston. It is an outstanding book. It also sparked this post, which has been been sitting in the back of my mind for a long time. So, thank you Baratunde. And I clearly am playing the role of Christian in this post. Get the book and you’ll know what…
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- posted at 2:19 pm
- June 11, 2012
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