What Do You Value Most About The Leaders In Your Company
We’ll keep this one short and sweet. Our amazing partners at LinkedIn, helped get this poll into the mix as we were getting ready for Advertising Week Europe. We thought we’d keep the conversation moving along. So, what say you? What do you value most about the leaders in your company? In our industry? The poll is currently closed. But…
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- posted at 9:01 am
- April 15, 2013
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The Masters Of Monetisation
By JOSH GRAFF A discussion about my choice of socks wasn’t how I’d expected The Guardian: Masters of Monetisation seminar to begin on Day 3 at Advertising Week Europe. However, the “sock-off” between the ten homogenously-dressed men on-stage really brought home just how little diversity there is amongst the commercial leaders of our industry – an issue we all need…
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- posted at 7:37 am
- March 22, 2013
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Busting The Myth That All Social Media Are The Same
By CHRISTINA JENKINS I really enjoyed presenting the findings of our Mindset Divide study at Advertising Week Europe yesterday. It’s very interesting to see how an audience responds when we explain our proof that all social media are not the same. There are always lots of nods and agreeing murmurs. It seems to me that marketers are increasingly aware that…
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- posted at 7:35 am
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Why Content Is The Future For The European Ad Market
By HENRY CLIFFORD-JONES I really enjoyed sharing a stage with CNBC’s Ross Westgate and his guests for the IPG Mediabrands’ Ad Week session on the state of the European ad market yesterday morning. It was a lively panel, with a great range of views from Mastercard’s Guillaume Conteville on the client side to Nick Blunden, Global Digital Publisher for The Economist…
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- posted at 1:09 pm
- March 20, 2013
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The Best Advice Ever From James Caan And Annabel Karmel
By JOSH GRAFF It was a great privilege to share a room with Annabel Karmel and James Caan this morning for our session on The Best Advice I Ever Got at Ad Week Europe. The idea was to re-visit one of the key themes from our Influencers series in an offline setting – and this provided a great opportunity to…
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- posted at 1:07 pm
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Rebranding the Community Manager: 7 Skills of a Community Director
By RACHEL CAGGIANO, SVP, Social@Ogilvy and MATT KELLY, Account Supervisor, Senior Community Manager Yesterday, as part of Social Media Week (#smwnyc) in New York, we spoke with experts from Ford, Whole Foods and iHeartRadio about the evolution of the role of the community manager. Not too long ago, the role of “community manager” might have been relegated to an intern.…
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- posted at 1:34 pm
- February 22, 2013
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The Bottom Of Your Bio Is Important
By DOUG ZANGER One of my favorite things to do both personally and professionally is the interview. I’m no David Frost, but over the years, I’ve been lucky to chat with a wide of range of people from the business world – and with those who are chasing their true passions in life. It’s been an interesting chair to sit in, and…
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- posted at 4:17 pm
- February 21, 2013
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Finally, I’m Top 5% In Something, And It’s On LinkedIn
BY DOUG ZANGER I went to a highly competitive high school in Southern New Jersey. My grades weren’t too bad (3.4), yet I was only in the 56th percentile. College? Don’t ask. Those first two years were a blur in so many ways. Today, though, I received a neat note from LinkedIn (great Advertising Week partners of ours, by the…
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- posted at 4:55 pm
- February 8, 2013
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Understand The Definition Of “Conversation” Before You Attempt To Have One
A lot of brands didn’t learn to “converse” in 2012, they simply learned new ways to broadcast. And the distinction between “conversing” and “broadcasting” is an important one if we’re to learn from our past mistakes and do better in 2013.
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- posted at 8:00 am
- January 8, 2013
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Why Yes, My LinkedIn Ads Are Working
BY DOUG ZANGER LinkedIn are great partners of ours (let’s call that the disclosure of sorts). They are great fun to work with on Advertising Week and they always bring us very interesting thought leadership and content. Honestly, I can’t say enough great things about them. Back in my Ad Age blogging days, one of their communications people helped me…
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- posted at 12:31 pm
- January 7, 2013
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