Analyst Magic Doesn’t Come From An Algorithm
By MARYAM DAVANI HOSSEINI As a strategist in a small, digital agency in New York City, I often have my hands in a lot of different areas, and one of the areas that I find myself the most consumed with is data and analytics. I work at an agency that quantifies reactions and social behavior of particular behaviors online and…
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- posted at 7:25 pm
- April 11, 2013
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Generationally Speaking: Super Culture
By MARYAM DAVANI HOSSEINI Super Bowl Ads Speak to a Generation. But Which One? This is the question that legendary advertising columnist Stuart Elliott asked New York Times readers on Sunday night. Disappointing work from the “so-called minds” of Madison Avenue he said. We dropped the ball on innovation, originality, and most importantly, cultural relevance. The tactics were old. The…
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- posted at 6:17 pm
- February 5, 2013
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Culture Sparks Strategic Honey
By MARYAM DAVANI HOSSEINI Junior Cultural Strategist sparks & honey May 2012-present My parents don’t understand what I do. They don’t know why I moved 1,000 miles away to live in a tiny studio that’s just big enough for an armchair, a fat cat, and a Kentucky flag. Responsibilities Include But Not Limited To: Observation, analysis and pattern recognition of…
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- posted at 10:59 am
- November 1, 2012
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The First Final 25 Days
By MARYAM HOSSEINI What did I just do? I looked down at the lease and felt my stomach tie itself in about 35 knots as Greg sped through some logistics. They had bought me some time by letting me move in two weeks before the lease started, and tomorrow was move-in day. I flipped through the papers as he continued…
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- posted at 11:14 am
- April 27, 2012
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