10 Lessons From London
By CAITLIN HARLEY Advertising Week Europe was a fantastic experience – and not one that I’ll soon forget! Here’s my Top 10 Lessons Learned From The Week! The entrance to BAFTA is a bit unassuming. It took me longer than I’m proud of to find it, but once inside it was a wonderland of advertising genius. Spotify and Microsoft know…
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- posted at 8:49 am
- April 5, 2013
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Re-Imagining Big Data: Can The Future Be Today?
By MELISSA BLAHA Big Data. If you have gotten through the week at Advertising Week Europe and haven’t heard that phrase yet, then I’d like to shake your hand. During Microsoft’s Invitational Marketing: Re-Imagining Digital Advertising session, the presenters took a hard look at the question: How far in the future is the future of Big Data? Dave Coplin, Microsoft’s…
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- posted at 9:42 am
- March 21, 2013
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7 Questions With Dave Coplin
CEO. Chief Executive Officer. Dave Coplin is certainly worthy of such a title. And Dave is CEO of Microsoft UK – Chief Envisioning Officer. With words like “hybrid”, “inventor” and “evangelist” comprising his profile, we were easily excited to have a little chat with one of the stars of @AW_Europe’s Invitational Marketing: Re-Imagining Digital Advertising. Your “CEO” is a little…
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- posted at 2:45 pm
- March 13, 2013
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The AWSC Thumbnail: Week Ending 03/08/13
This week T-Mobile got testy, Microsoft continues to be anti-Scroogling, the iPad dominates in-flight web surfing, Nokia is desperate for some Instagram love, Jawfish is a winner, and Sony’s PlayStation 4 is going to be huge…HUGE.
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- posted at 8:24 am
- March 8, 2013
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The Dream Of The 90′s Is Alive In Internet Explorer 10
It’s the most used web browser on the planet but Microsoft isn’t content to rest on their laurels. After having successfully (in our opinion) combated Internet trolls late last year, the Redmond software giant has enlisted Column Five of Newport Beach, CA to remind you that you were a child of the 90s.
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- posted at 7:12 pm
- January 26, 2013
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Contrary To Popular Belief We’re Still Using Internet Explorer
Not only does Internet Explorer continue to be the most used browser around, it claimed more market share at the end of 2012 than it had in over a year and a half – possibly due to the rollout of Windows 8 just a couple of months ago.
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- posted at 8:26 am
- January 3, 2013
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Internet Explorer 10 Vs. The Internet Trolls
In their continued quest to improve the image of Internet Explorer, Microsoft has released a rather amusing spot titled “Do you know this guy?”
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- posted at 1:21 pm
- November 29, 2012
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The AWSC Thumbnail: Week Ending 11/16/12
The AWSC Thumbnail is a weekly digest of all of the stuff from the past week that we thought was pretty darn interesting – but didn’t write about – condensed and squeeze into one convenient place. Overly Obsessed Computer. Samsung would like for you to consider loving your computer again. Microsoft announces Skype Ads for Windows 8. It was…
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- posted at 9:45 am
- November 16, 2012
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Xbox SmartGlass: The First Legit Second Screen App?
If done well and in a way that works cross-platform, second screen technologies will be every bit as big as mobile, I guarantee it. With SmartGlass, Microsoft has taken an early, innovative, and very interesting lead.
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- posted at 7:05 am
- November 8, 2012
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The Archaic Anonymity of Brand Identity
We all know full well that a single ill-advised tweet by a respected home appliance brand is typically not a representation of the entire company’s values. We know it but we’re quick to judge them anyway.
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- posted at 10:17 am
- October 16, 2012
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