Is Mobile Advertising Stuck In A Rut?
By HARVEY SARJANT With the proliferation of smartphones and tablets, the power of mobile advertising should be stronger than ever. But brands are struggling to get cut-through. Mobile has provided new platforms to directly engage with consumers, but the lack of understanding and insight has left advertisers throwing valuable budget and resources into an unqualified black hole. The development and…
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- posted at 12:53 pm
- March 16, 2013
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Why Brands Need to Wake Up to Engagement
By TREVOR HEALY, CEO, AMOBEE There’s a misconception in the mobile space. Mobile is not its own vertical. Mobile is much more horizontal and is the most inherently personal device; it knows where you are, who you interact with and what your interests are. This channel has maintained its “holy grail” position in the media ecosystem, as it connects and…
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- posted at 12:48 pm
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#awscchat: On Advertising Technology
In the ever-shrinking digital world that we live, work and play in, we’ve got more toys than ever. And nobody lives, works or plays harder than Greg Harper. With Zanger on the Left, Newbear down South and Mr. Harper on the Right, we open the cross-country virtual toy chest of technology that is Greg’s daily life. By NEWBEAR [View the…
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- posted at 9:59 am
- June 18, 2012
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